Creating good content is more crucial for B2B than for B2C because more of it is necessary to make a conversion. It can take a lot of contacts through multiple channels to woo a business into closing a deal. At any point in that chain, something can go wrong.
In this piece, we’re going to look at what makes good content with a focus on B2B content marketing. The goal is to help your content strategy teams understand what separates good content from bad content so you can create better editorial guidelines. If the level of content quality can be raised, everyone wins.