Companies have to create enough impressions in their readers’ minds to ensure their brand lingers in their subconsciousness. However, we live in a world where there are multiple distribution channels and ways of interacting with audiences - it is no longer simple to measure content marketing ROI. The real challenge lies in tracking, measuring and comparing the performance and metrics of multi-channel campaigns.
If you are in this predicament, you may have several questions. Our eBook aims to inform you about the different ways you can track and evaluate your content performance in relation to the overall sales funnel by using tools and analytics that help you repurpose existing content in an impactful manner.
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If you are looking to better understand how your content can work effectively across multiple channels and prove the all-important ROI, simply fill in the short form on the right.