Creating good content is more crucial for B2B than for B2C because more of it is necessary to make a conversion. It can take a lot of contacts through multiple channels to woo a business into closing a deal.
If you’re ready to take the dive into developing an amazing content marketing program for your organization, you’re going to need a strategy. That may sound intimidating, but fear not, because we’re here to help!
So you’re ready to take the plunge into content marketing, or to expand your existing content marketing efforts? Great! But first comes the hard part: convincing the C-suite to hand over the budget you need to make your content marketing strategy work. You've chosen the right place to start your journey.
The Kings of Content benchmark and downloadable ebook outline the key findings from that analysis, deconstructing the most effective aspects of the world’s top brands and helping us to calculate exactly what it is that makes them the king of content strategy.
This eBook looks at the key considerations involved in creating an effective, focused content marketing strategy to come up with content ideas that really resonate with your audience.
This eBook looks at eight steps to overcome writer’s block and find inspiration for content marketing ideas that will make your business and brand stand out amongst competitors.
Controversy, poor returns or being boring - what are content marketers most worried about? Read our free eBook to find out how to take the leap and write content that really captures your audience's attention.
Targeting Millennials is no easy task for content marketers. Check out our free guide to find out how Goldman Sachs, one of the biggest investment banks, has wooed the generation through AI-influenced content!