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Clever Content Club Blog

The MVP For Useful Blog Posts

By Tom Salvat 25 November, 2019

In software engineering, there’s a term called MVP, or minimum viable product. An MVP has the minimum features necessary to deliver on the promise of the product so the market will buy it. Until the software reaches this point, it can’t be sold.We think that blog posts also...

Go Back to the Basics: How to Write Great Headlines

By Tom Salvat 11 April, 2019

Imagine that you conduct a search on Google—perhaps for information on traveling to Iceland, a beginner’s tutorial for learning how to knit, or a healthier version of chicken alfredo. The query returns hundreds of thousands of results. Even though the search engine lists the...

Setting Appropriate Expectations in Content Marketing

By Tom Salvat 21 March, 2019

Instant gratification. It has somehow become ingrained in our world's society that it's best to have everything "now". We've grown impatient. We want to lose weight "now". We want to own a home "now". And if we don't have cash, we can use a credit card to purchase items "now".

How to Handle Content Shock

By Tom Salvat 4 March, 2019

It’s been about five years since the concept of content shock was written and caused content marketers to take pause and think about the direction they were going. Have you ever stopped to think about just how much content goes up on the web every day?

Content Writing For Reporters: Press Releases

By Tom Salvat 10 December, 2018

When B2B businesses want to make a big splash, they need to get their message out into the news media. Whether you’re a huge brand or a small local one, the process is still the same. You need to write a press release.

Content marketing best practice: How to create a swipe file

By Tom Salvat 24 November, 2017

Do you know what a swipe file is? A swipe file, in copywriting, is a selection of proven sales letter and advertising templates. It’s basically a reference guide and inspiration spark for marketing campaigns. Content marketers can also use them to collect titles, topics, and...

Creating a proactive content strategy

By Tom Salvat 16 November, 2017

If you’re a content marketer, have you ever asked yourself: “How do I know what people will want to read about next?” Or: “How do I know people will be interested in the content I’m writing?”

You might use various tools to pick keywords relevant to your audience, or evaluate...

Which Comes First: Content or Headline?

By Tom Salvat 23 March, 2017

Anyone in the online marketing world knows that content is king. In the end, it doesn't matter how many keywords you stuff into a single article, how interesting your images and infographics are, or how exciting the design colours of your website turn out to be. What matters...

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