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Clever Content Club Blog

Strategy First - Then Technology

By Tom Salvat 29 May, 2019

When the latest version of an iPhone is set to release, die-hard Apple fans and individuals who need "the best and latest" offering from the world's top tech company line up to get it. These individuals are committed to spending hundreds (or even a cool thousand) to purchase...

How Technology Can Optimize Your B2B Content Marketing Strategy

By Michael Brenner 6 March, 2019

When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation. Over three-quarters of respondents to theContent Marketing Institute’s...

Why you need to start paying attention to Marketing AI now

By Tom Salvat 15 October, 2018

 You can see it everywhere if you know where to look. Marketing AI has gone from a curiosity and a pipe dream to something that’s quite real and growing fast. If you’re not paying attention to what’s happening in the marketing AI space, and considering AI purchases for your...

Infographic: Justify your Content Strategy To C-Suite

By Tom Salvat 8 October, 2018

So you’re ready to take the plunge into content marketing, or to expand your existing content marketing efforts? Great! But first comes the hard part: convincing the C-suite to hand over the budget you need to make your content marketing strategy work. You've chosen the right...

Top 9 Tools to Quickly Scale Your Global Content Marketing Strategy

By Tom Salvat 17 September, 2018

To run a global content strategy, telephones and emails are not good enough. There are better tools for collaboration, project management, and research. Naturally, we’re biased about using CONCURED for content strategy but we’re just one piece of the puzzle. Here are some of...

How Banks can use Content Intelligence to improve Content Marketing - Infographic

By Tom Salvat 23 July, 2018

Content marketing lives and breathes on reciprocity. Companies give something useful and valuable to readers that satisfies some want. Through that satisfaction, the reader trusts the company with satisfying additional needs that are monetized through the company’s products...

Top 6 Content Strategy Platforms For Content Marketing

By Tom Salvat 9 July, 2018

Today’s senior content strategists need tools that work for them. While many Content Strategy platforms are easy to learn and use, the time you invest into integrating a tool into your workflow becomes wasted time if it doesn’t do the job you need it for.

Content Intelligence For SMEs

By Tom Salvat 25 June, 2018

Large enterprises have the budgets to invest heavily in the tools and personnel for customized artificial intelligence platforms, sophisticated automation, and dedicated content intelligence teams, but it’s the small business sector that can most benefit from the cornucopia...

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