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Clever Content Club Blog

Why Marketing Technology Must Catch up to Other Business Segments, and How CONCURED can Help

By Tom Salvat 12 September, 2019

From the moment the first caveman scratched a wobbly shape into a cave wall with a piece of charcoal, the flickering flame of a makeshift torch shining a light on the fledgling masterpiece, creativity and technology have gone hand in hand.

How We Use CONCURED Internally

By Tom Salvat 28 August, 2019

A lot of enterprise software is a black box. To get a full picture of what it can do for you, you have to schedule a demo and get connected with a salesperson. But your content schedule can’t wait. So we’ve decided to make a little mini demo to show how CONCURED can help your...

How To Build Links With CONCURED

By Tom Salvat 22 August, 2019

In our recent blog entry, An Analysis of A B2B Link Building Campaign, we looked at how content and link building are two of the top factors for ranking high on a Google search. Other important ranking factors include how mobile-friendly your website is, how fast your pages...

Strategy First - Then Technology

By Tom Salvat 29 May, 2019

When the latest version of an iPhone is set to release, die-hard Apple fans and individuals who need "the best and latest" offering from the world's top tech company line up to get it. These individuals are committed to spending hundreds (or even a cool thousand) to purchase...

Gaining Greater Data Literacy As A Marketer

By Tom Salvat 26 April, 2019

Have you ever read a marketing book prior to the rise of office computing? It was quite a different world. Marketing was a much more intuitive thing based on experience and focus groups. Those of you who like TED talks may remember the talk on spaghetti sauces that showed...

Web Page Redirects: Get it Right and Stay on Top!

By Tom Salvat 19 February, 2019

Ideally, your website would never need to move or change the web address of a well-ranked page. URL’s would never break. In the best of all worlds, you started your web business with the hottest domain name ever. In a perfect world, you’d hit the Powerball numbers on your...

How to avoid making mistakes when developing your content strategy

By Tom Salvat 3 September, 2018

If you’re working on developing a content strategy, you’re in luck! Just having one written down puts you ahead of the game. 70% of marketers don’t have a documented content strategy, and 28% don’t have any at all. But if you’re going to write one down, then you need to do it...

Content Strategy: Top 5 Questions To Ask To Supercharge Your Buyer Persona

By Tom Salvat 27 August, 2018

Most buyer personas focus on the demographic data of their ideal customers and then extrapolate behavior based on those data points. While this technique works, it doesn’t necessarily take into account online behaviors. Many extrapolations are rooted in ideas about people’s...

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