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Clever Content Club Blog

Building Client Trust Is The Reason To Do Content Marketing

By Tom Salvat 30 October, 2019

Why do we do content marketing? Why spend all this effort? What’s the purpose?

Revealing the Question Behind the Question: Search Intent Optimization

By Tom Salvat 28 May, 2019

In a previous article of ours, Moving from Keywords to Searcher Intent, we explored search engine optimization and keywords. At the early stages of search engine optimization, the focus was on researching keywords that are the most competitive and drawing traffic to our...

Moving from Keywords to Searcher Intent

By Tom Salvat 30 April, 2019

Every day, the Google search engine becomes more sophisticated as it continues on its quest to get its users the best, most relevant, and high-quality search results when they type a query into the search bar. And in turn, content marketers need to become more sophisticated...

How to Structure FAQs for SEO

By Tom Salvat 12 March, 2019

You're scrolling through a website and see a pair of shoes that you'd like to purchase. But you've read from reviews that they tend to run small. You'd like to buy them in a smaller size, but what if they're /too/ small? You search for a return policy on the page but see...

Branding CRO and SEO

By Tom Salvat 5 March, 2019

It’s an awesome thing to have a content marketing campaign humming along. Your ranks are climbing, your conversions are going up. Life is good.

But once you reach a certain level of optimization you might find that making one part of your campaign better makes another part...

Prior Planning Prepares Positive Performance

By Tom Salvat 5 February, 2019

Creating great content is fun and even exciting, but it’s only one step of the puzzle if you’re looking for results.  There are a million pieces of content on the internet, and even fantastic content can fall through the cracks if it’s not in the right place at the right...

How to tailor your content marketing for voice search

By Tom Salvat 20 April, 2018

Have you gotten a smart speaker in your home yet? Amazon may have been first with the Echo, but Google Home is the one we’re interested in today. Why is that? Marketing for Voice search is poised to be a key focus for the content marketing and SEO industries over the next...

Do your site visitor demographics matter?

By Tom Salvat 14 September, 2016

You may look at the title of this post and say, 'Of course demographics matter!' And you'd be right. But knowing how to use that information in a way that will grow your business, is the key.

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