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Clever Content Club Blog

How to use Artificial Intelligence to boost sales

By Michael Brenner 10 January, 2019

Artificial intelligence is moving out of the realms of science fiction and futurist technologies. AI now has many practical applications that are used in the real world of business today.

Content Strategy: Marketing and Sales Alignment With Pam Didner

By Edwin Raymond 13 August, 2018

Pam Didner is a marketing consultant, author, and speaker. Her second book, Effective Sales Enablement, provides unconventional insights into how marketing and sales can better work together through strategy alignment, team organization, account-based marketing and...

The Importance Of Buyer Personas To Your Content Strategy

By Edwin Raymond 6 August, 2018

Great content marketing strategy begins with knowing your customers and clients inside and out. Engaging audiences starts with the creation of buyer personas. Buyer personas form the imaginary and ideal audience of your content and your business. Making them is a common first...

How Content Intelligence with AI Improves Content Strategy and Increases Sales

By Tom Salvat 11 June, 2018

Picture the following.

 A salesperson sits down to make their first call of the day. They pull up their CRM. The AI built into the CRM delivers a summary of data about the lead, not just the basics, but things like all the content their lead has seen. There’s also a...

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