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Clever Content Club Blog

Prove Content Marketing ROI By Measuring Brand Awareness

By Tom Salvat 19 November, 2019

Content marketing serves many business purposes outside of driving conversions. Greatcontent marketing that is laser-focused on your audience can also increase brand awareness. If you’re able to measure the effect that your content is having on brandawareness, you are one...

5 Ways to Improve the ROI of Your Content Marketing

By Michael Brenner 14 May, 2019

Content marketing can produce great results for your business. However, it can also take a lot of content, and therefore time and money, before you start to see those results. With a smart approach, you can improve the ROI of your content marketing campaigns and get more out...

Content Strategy: Easy Ways To Manage Your Global Content Marketing Team

By Tom Salvat 10 September, 2018

If you plan to go global with your content, you need people on the ground in your markets to implement your content marketing strategy. Managing teams all over the world requires a different method of management due to unique obstacles, and we’re not just talking about time...

Content Strategy: Agile Marketing with Jeff Julian

By Tom Salvat 20 August, 2018

Technology has thoroughly infiltrated the marketing space, and now software programming methodologies are proving quite useful for content marketers. Jeff Julian is at the forefront of introducing the Agile software development methodology to marketers in his book Agile...

Creating a proactive content strategy

By Tom Salvat 16 November, 2017

If you’re a content marketer, have you ever asked yourself: “How do I know what people will want to read about next?” Or: “How do I know people will be interested in the content I’m writing?”

You might use various tools to pick keywords relevant to your audience, or evaluate...

How Research will Save Your Marketing Career (If it hasn't already)

By Tom Salvat 16 March, 2017

Much like going to the dentist, doing research is that one thing nobody wants to do  but knows that they can't avoid forever. Doing research may not be as fun as cranking out an amazing first draft for an online article, brainstorming ideas for a new content marketing...

How to track your Content Marketing ROI at each stage of the funnel

By Tom Salvat 4 November, 2016

 Some numbers-oriented executives consider marketing and advertising to be a kind of black box. They know they need to market, and they know it drives sales, but they think that there is no way to confidently measure the return they are getting on their investment.

Are you getting a good ROI on your Content Software?

By Tom Salvat 20 September, 2016

In the beginning, big brands were able to throw what they wanted on the web. It was a new technology. Small business owners followed suit, and as a result… lots of ineffective content ended up getting published.

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