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Clever Content Club Blog

Why You Need To Integrate Your Marketing Team For Maximum Results

By Tom Salvat 15 April, 2019

If you read the title of this article and thought, "CONCURED team, what are you talking about? Of course my marketing team is integrated. We couldn’t be successful without being integrated.” Okay, but is it really?

B2B Content Marketing Tactics for 2019

By Michael Brenner 8 April, 2019

Do you feel like your B2B content marketing strategy has become stale and your methods don't seem to be getting the results they used to?

In the fast-paced world of digital marketing, it's vital to stay up-to-date with the latest trends and tactics if you want to stay...

How Content Agencies Are Marketing Themselves

By Tom Salvat 27 March, 2019

Do content marketing agencies follow their own advice when promoting their own companies? Author Nicholas Nassim Taleb says that you should never give advice. Instead, you should tell other people what you would do if you were in their situation. Ideally, you would tell them...

They'll be the judge: How consumers judge b2c brand authenticity

By Tom Salvat 25 March, 2019

Brand. Brand identity. Corporate brand. Brand guidelines. Logo. Color palette. Font family. Imagery.

These words and more have likely been drilled into your head during your education, professional development courses, convention seminars, industry magazine articles/thought...

Why You Need a Disciplined Story for Omnichannel Marketing

By Tom Salvat 20 March, 2019

In a previous post, we discussed how important it is to create and tell your brand story. Your audience needs to know what your company believes in and why. Your company's mission, vision, and values need to be clear. It's how your audience decides if your beliefs align with...

How to Choose a Content Strategy Platform for Your Business

By Michael Brenner 27 February, 2019

Content marketing can be highly effective and offers an impressive ROI. For these reasons, it should make up a significant part of your overall marketing strategy.

When (and How) to Effectively use Controversial Advertising

By Tom Salvat 25 February, 2019

We’ve all see one:  A shocking advertisement that flashes across our screen in between moments from our favorite TV show or accosting us as we’re going about our day, minding our business until we see it in a magazine or on a billboard.

Web Page Redirects: Get it Right and Stay on Top!

By Tom Salvat 19 February, 2019

Ideally, your website would never need to move or change the web address of a well-ranked page. URL’s would never break. In the best of all worlds, you started your web business with the hottest domain name ever. In a perfect world, you’d hit the Powerball numbers on your...

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