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Clever Content Club Blog

Why Marketing Technology Must Catch up to Other Business Segments, and How CONCURED can Help

By Tom Salvat 12 September, 2019

From the moment the first caveman scratched a wobbly shape into a cave wall with a piece of charcoal, the flickering flame of a makeshift torch shining a light on the fledgling masterpiece, creativity and technology have gone hand in hand.

What is Content Personalization?

By Tom Salvat 24 June, 2019

This article is the first in our series of posts focusing on content personalization: What is it, what are the benefits, and how can you implement it into your current marketing strategy? Make sure the figurative submarine is tightly secured, because we're about to go on a...

Why All Departments (Not Just Marketing) Must Have a Stake in Your Content Strategy

By Michael Brenner 10 June, 2019

Ask the decision makers of any enterprise-level business which department should have responsibility for the content marketing strategy, and they’ll undoubtedly name the marketing department.

Why You Need To Integrate Your Marketing Team For Maximum Results

By Tom Salvat 15 April, 2019

If you read the title of this article and thought, "CONCURED team, what are you talking about? Of course my marketing team is integrated. We couldn’t be successful without being integrated.” Okay, but is it really?

B2B Content Marketing Tactics for 2019

By Michael Brenner 8 April, 2019

Do you feel like your B2B content marketing strategy has become stale and your methods don't seem to be getting the results they used to?

In the fast-paced world of digital marketing, it's vital to stay up-to-date with the latest trends and tactics if you want to stay...

How Content Agencies Are Marketing Themselves

By Tom Salvat 27 March, 2019

Do content marketing agencies follow their own advice when promoting their own companies? Author Nicholas Nassim Taleb says that you should never give advice. Instead, you should tell other people what you would do if you were in their situation. Ideally, you would tell them...

They'll be the judge: How consumers judge b2c brand authenticity

By Tom Salvat 25 March, 2019

Brand. Brand identity. Corporate brand. Brand guidelines. Logo. Color palette. Font family. Imagery.

These words and more have likely been drilled into your head during your education, professional development courses, convention seminars, industry magazine articles/thought...

Why You Need a Disciplined Story for Omnichannel Marketing

By Tom Salvat 20 March, 2019

In a previous post, we discussed how important it is to create and tell your brand story. Your audience needs to know what your company believes in and why. Your company's mission, vision, and values need to be clear. It's how your audience decides if your beliefs align with...

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