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Clever Content Club Blog

Coping With Reduced Social Media Reach

By Tom Salvat 30 September, 2019

You can have the best content on the web, but if it’s not put in a place where the audience can find it, then it’s not going to help you. It’s frustrating to spend weeks on a piece only to have it barely make a blip.

Revealing the Question Behind the Question: Search Intent Optimization

By Tom Salvat 28 May, 2019

In a previous article of ours, Moving from Keywords to Searcher Intent, we explored search engine optimization and keywords. At the early stages of search engine optimization, the focus was on researching keywords that are the most competitive and drawing traffic to our...

Moving from Keywords to Searcher Intent

By Tom Salvat 30 April, 2019

Every day, the Google search engine becomes more sophisticated as it continues on its quest to get its users the best, most relevant, and high-quality search results when they type a query into the search bar. And in turn, content marketers need to become more sophisticated...

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