The first step of successful content marketing is to really understand who you’re writing for.
You might have some idea that your target audience is in a certain age range or what they’re interested in, but it can still be challenging writing for a faceless crowd, especially...
“I’ll need that article in my inbox before you leave for the day.”
"Are we still on track for getting those photos captioned and queued for the morning?”
“Hey—you were supposed to have submitted that blog two hours ago. Where is it? What’s the delay?”