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Clever Content Club Blog

A step-by-step guide to creating content marketing personas

By Michael Brenner 25 June, 2019

The first step of successful content marketing is to really understand who you’re writing for.

You might have some idea that your target audience is in a certain age range or what they’re interested in, but it can still be challenging writing for a faceless crowd, especially...

Do Deadlines Do More Harm Than Good For Marketing?

By Tom Salvat 15 May, 2019

“I’ll need that article in my inbox before you leave for the day.”

"Are we still on track for getting those photos captioned and queued for the morning?”

“Hey—you were supposed to have submitted that blog two hours ago. Where is it? What’s the delay?”

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