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Clever Content Club Blog

Coping With Reduced Social Media Reach

By Tom Salvat 30 September, 2019

You can have the best content on the web, but if it’s not put in a place where the audience can find it, then it’s not going to help you. It’s frustrating to spend weeks on a piece only to have it barely make a blip.

Why You Need a Content Workflow for Smoother Campaigns

By Tom Salvat 23 September, 2019

Have you ever been working on a project and it just seemed to flow? You got lost in the work and hours went by. Before you knew it, you had all the work done!

A step-by-step guide to creating content marketing personas

By Michael Brenner 25 June, 2019

The first step of successful content marketing is to really understand who you’re writing for.

You might have some idea that your target audience is in a certain age range or what they’re interested in, but it can still be challenging writing for a faceless crowd, especially...

Do Deadlines Do More Harm Than Good For Marketing?

By Tom Salvat 15 May, 2019

“I’ll need that article in my inbox before you leave for the day.”

"Are we still on track for getting those photos captioned and queued for the morning?”

“Hey—you were supposed to have submitted that blog two hours ago. Where is it? What’s the delay?”

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