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Clever Content Club Blog

Coping With Reduced Social Media Reach

By Tom Salvat 30 September, 2019

You can have the best content on the web, but if it’s not put in a place where the audience can find it, then it’s not going to help you. It’s frustrating to spend weeks on a piece only to have it barely make a blip.

6 Examples of AI in Email Marketing

By Michael Brenner 20 February, 2019

As digital marketing methods go, email marketing is somewhat of a dinosaur. Email has been around since the 1970s and people have been using it for commercial purposes for almost as long.

Viral content marketing: Lessons learned from IKEA's campaign

By Tom Salvat 5 December, 2017

What’s the secret behind creating viral, engaging content? It’s definitely not an easy question to answer, but there have been many successful campaigns in the past that you can learn from as a content marketer. One of them was based on the popular HBO TV fantasy drama Game...

Attract the Right People to your Email Newsletter

By Tom Salvat 10 November, 2016

Having an extensive email list is a powerful tool for any business, whether your strategy is focused on B2C or B2B. If you have ample subscribers, you can form them into an online army of evangelists who will march in support of your next product, service, solution, or idea.

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