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Clever Content Club Blog

How will AI change the face of Digital Marketing in 2019?

By Michael Brenner 6 December, 2018

Artificial intelligence has already made a huge difference in how brands interact with consumers and how marketing strategies are managed. In such a rapidly changing environment, it’s difficult to predict what the future holds, but there are certainly some clues to what we...

Enhance Personalization with Artificial Intelligence

By Michael Brenner 15 November, 2018

Personalization has been an important factor in online marketing success for quite some time. With the development of CRM software in the 1990s came the ability to use customer data – such as name – in marketing messages, and send communications based on previous interactions...

What is Artificial Intelligence and How does CONCURED use it?

By Tom Salvat 12 November, 2018

When people first learn about CONCURED’s capabilities, one question we hear often is if it is an artificial intelligence (AI). Or they want to know if we’re using AI in some way. In this article, we’re going to lay it all out there and explain what an AI is and the different...

What is Deep Learning and How can it aid your Marketing Strategy?

By Michael Brenner 8 November, 2018

Deep learning is a subset of AI that offers innovative applications in many different areas of life and technology. Algorithms powered by deep learning are currently being used to detect cancer, predict earthquakes, and create art – an AI-generated painting sold for over...

Why AI is better than A/B Testing

By Michael Brenner 1 November, 2018

A/B or split testing has been the standard way to optimize marketing campaigns for years. Google first ran an A/B test in 2000 to identify the optimum number of searches to display on its result pages. Today A/B testing is common practice in many different digital marketing...

How to Transform your Content Marketing with Artificial Intelligence

By Michael Brenner 25 October, 2018

Do you feel like your content marketing strategy has become stale, and you’re not seeing the results you’re used to? Or maybe despite regularly publishing content you thought was high quality and relevant, it’s not resonating with your audience, and you’re falling behind your...

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