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Clever Content Club Blog

Three things you need to know when you’re targeting millennials

By Tom Salvat 23 March, 2018

The Millennial generation has been called a lot of unkind things by older generations. One of the more infuriating ones is an insistence that they are childish. But the Millennials aren’t children anymore. In fact, the oldest ones in the generation are pushing near 40 years...

How are financial institutions on Instagram using the channel?

By Tom Salvat 13 March, 2018

It seems as if every few years another new social media channel comes along. Instagram isn’t exactly new but it was long seen as a place just for young people to swap photos. But if you haven’t looked at this channel for a while, you might be surprised at how much it has...

5 Reasons to incorporate AI in your content marketing strategy

By Tom Salvat 7 February, 2018

2017 was the year of the chatbot for Internet marketing, and probably the first big customer-facing application of Artificial Intelligence (AI) for business purposes. We believe that the next few years will see an increasing number of uses for AI in business, including...

Top social media content 2017: What are the key takeaways?

By Tom Salvat 20 December, 2017

Well, 2017 is nearly over and we’ll soon put this year in the books. A lot of content publishers are sharing their most popular posts/tweets/preferred content type of choice for the year, and we figured it would be a good idea to see what we content marketers can learn from the...

Content marketing best practice: How to create a swipe file

By Tom Salvat 24 November, 2017

Do you know what a swipe file is? A swipe file, in copywriting, is a selection of proven sales letter and advertising templates. It’s basically a reference guide and inspiration spark for marketing campaigns. Content marketers can also use them to collect titles, topics, and...

What’s next? Creating a proactive content strategy

By Tom Salvat 16 November, 2017

If you’re a content marketer, have you ever asked yourself: “How do I know what people will want to read about next?” Or: “How do I know people will be interested in the content I’m writing?”

You might use various tools to pick keywords relevant to your audience, or evaluate...

Dirty Marketing Tricks that Can be Done Right

By Tom Salvat 26 June, 2017

If someone in line at your local coffee shop asks you what you do for a living, do you cringe before you say 'content marketer?' Or do you avoid the situation altogether by simply saying 'content creator' or 'writer?'

Three Steps to More Engaging and Persuasive Content

By Tom Salvat 15 May, 2017

As companies invest more and more money into content marketing and as social media and mobile technology make it easier for just about anybody to become an amateur content creator, there is a constant river of content flooding our world.

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