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Clever Content Club Blog

Why Using a Content Strategy Platform is a Must in 2019

By Michael Brenner 19 March, 2019

A content strategy is a must for any business investing in content marketing. Your strategy should set out the goals you plan to achieve by publishing content, and how you’re going to achieve them.

Artificial Intelligence Vs. Content Intelligence - What's the Difference?

By Michael Brenner 13 March, 2019

If you keep up to date with new technologies in the content marketing industry, you’ve probably come across “artificial intelligence” and “content intelligence” before. But what exactly do these terms mean and how do they differ from each other?

How to Structure FAQs for SEO

By Tom Salvat 12 March, 2019

You're scrolling through a website and see a pair of shoes that you'd like to purchase. But you've read from reviews that they tend to run small. You'd like to buy them in a smaller size, but what if they're /too/ small? You search for a return policy on the page but see...

How Technology Can Optimize Your B2B Content Marketing Strategy

By Michael Brenner 6 March, 2019

When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation. Over three-quarters of respondents to theContent Marketing Institute’s...

Branding CRO and SEO

By Tom Salvat 5 March, 2019

It’s an awesome thing to have a content marketing campaign humming along. Your ranks are climbing, your conversions are going up. Life is good.

But once you reach a certain level of optimization you might find that making one part of your campaign better makes another part...

How to Handle Content Shock

By Tom Salvat 4 March, 2019

It’s been about five years since the concept of content shock was written and caused content marketers to take pause and think about the direction they were going. Have you ever stopped to think about just how much content goes up on the web every day?

Why You Need to Share Your Brand's Story

By Tom Salvat 28 February, 2019

Imagine that you’re on a first date. Okay, we know it can be a little nerve-wracking, but stay with us. Think of everything you do on a first date: There may be some nervous laughter, some playful banter, telling of jokes. But most importantly, it’s you divulging information...

How to Choose a Content Strategy Platform for Your Business

By Michael Brenner 27 February, 2019

Content marketing can be highly effective and offers an impressive ROI. For these reasons, it should make up a significant part of your overall marketing strategy.

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Learn more about Content Marketing, Content Intelligence, Content Marketing Artificial Intelligence on our blog.

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