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Clever Content Club Blog

Why Employee Engagement Must Be an Integral Part of Your Content Marketing Strategy

By Michael Brenner 30 May, 2019

When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce. But many businesses overlook one of the most effective strategies: engaging their...

Strategy First - Then Technology

By Tom Salvat 29 May, 2019

When the latest version of an iPhone is set to release, die-hard Apple fans and individuals who need "the best and latest" offering from the world's top tech company line up to get it. These individuals are committed to spending hundreds (or even a cool thousand) to purchase...

Using Content Lead Scoring to Link Content Marketing and Sales

By Tom Salvat 21 May, 2019

This scenario is a familiar, and probably a daily, occurrence if you live in a big city: You're walking down the block, headed to work or out to lunch, or maybe zig-zagging your way through a two-way crowd, and you see someone standing smack dab in the middle of it all, and...

How do others use Google these days?

By Tom Salvat 20 May, 2019

Bing. Yahoo. DuckDuckGo. Ecosia. WolframAlpha. Blekko.

Some of these are familiar and others you may have never heard of, but we promise you, they exist. They're all search engines that try to take market share away from Google.

The Don'ts of Social Media Marketing

By Tom Salvat 13 May, 2019

Social media has been around for the better part of two decades. And even though there are entire companies dedicated to social media marketing and a near endless selection of online courses, we still see social media platforms riddled with poor practices.

4 Brands Killing it with Content Marketing

By Michael Brenner 7 May, 2019

It's easy to fall into a rut with your content marketing strategy or to be deceived into thinking content marketing just means publishing a couple of blog posts a week.

Moving from Keywords to Searcher Intent

By Tom Salvat 30 April, 2019

Every day, the Google search engine becomes more sophisticated as it continues on its quest to get its users the best, most relevant, and high-quality search results when they type a query into the search bar. And in turn, content marketers need to become more sophisticated...

Does your Content Strategy Contain Prioritization Tactics

By Tom Salvat 29 April, 2019

At CONCURED, we love content. Content is not only our king but our whole reason for being. We love brainstorming topics and researching and writing articles to help you, our dear reader, be a better content creator. Because we know the value great content can deliver, we want...

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