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Clever Content Club Blog

Are Customers Really Interested in "Why"?

By Tom Salvat 12 April, 2019

In a previous post, "Why You Need to Share Your Brand's Story," we talked about the importance of defining and highlighting your brand's story (AKA, your company's reason for being in business [besides making a profit]).

Go Back to the Basics: How to Write Great Headlines

By Tom Salvat 11 April, 2019

Imagine that you conduct a search on Google—perhaps for information on traveling to Iceland, a beginner’s tutorial for learning how to knit, or a healthier version of chicken alfredo. The query returns hundreds of thousands of results. Even though the search engine lists the...

B2B Content Marketing Tactics for 2019

By Michael Brenner 8 April, 2019

Do you feel like your B2B content marketing strategy has become stale and your methods don't seem to be getting the results they used to?

In the fast-paced world of digital marketing, it's vital to stay up-to-date with the latest trends and tactics if you want to stay...

How to Choose a Content Marketing Platform for Your Business

By Michael Brenner 3 April, 2019

A content marketing platform is an essential tool for any modern business that wants to make the most of the time and resources they have and succeed in digital marketing.

The right platform will help you with creating content, promoting and distributing your content on the...

B2B Marketing Predictions in 2019

By Tom Salvat 1 April, 2019

Every year, there are new trends that are set to be the next best thing in terms of marketing strategy. These trends may be new ways of trying things (that don't always pan out). They may also be trends because there is a new software or strategy that sees a sudden surge of...

How Content Agencies Are Marketing Themselves

By Tom Salvat 27 March, 2019

Do content marketing agencies follow their own advice when promoting their own companies? Author Nicholas Nassim Taleb says that you should never give advice. Instead, you should tell other people what you would do if you were in their situation. Ideally, you would tell them...

They'll be the judge: How consumers judge b2c brand authenticity

By Tom Salvat 25 March, 2019

Brand. Brand identity. Corporate brand. Brand guidelines. Logo. Color palette. Font family. Imagery.

These words and more have likely been drilled into your head during your education, professional development courses, convention seminars, industry magazine articles/thought...

Setting Appropriate Expectations in Content Marketing

By Tom Salvat 21 March, 2019

Instant gratification. It has somehow become ingrained in our world's society that it's best to have everything "now". We've grown impatient. We want to lose weight "now". We want to own a home "now". And if we don't have cash, we can use a credit card to purchase items "now".

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