The fact is there are times when content block isn’t about a lack of ideas,... Show more but as a result of the fears of the brand or the content marketers themselves. Let’s talk briefly about the six fears of content marketing that stymie clever content writers everywhere, and how you can conquer them. Download
Buyer personas used to have a certain level of vagueness.... Show moreThere was only so much data that a manual method could manage. However, through AI and Big Data we can now craft personas that are much more detailed, revealing much more about your audience than ever before. Download
Crafting a narrative that appeals to a wide range of people is a challenge.... Show moreContent intelligence allows you to identify and precisely target your audience with a narrative designed to appeal to them. It removes the guesswork, letting your creativity shine. There are customers out there waiting to hear your story. Find out who they are, and tell them the story that they can’t wait to hear. Download
Content marketing can be a challange if your industry comes across as boring,... Show moreconfusing or mistrusted. Banks can suffer with all three and are increasingly using content intelligence to cut through the objections and win the hearts, minds and accounts of their customers. In this Ebook, we’ll take a closer look at how the financial industry can use data-based intelligence to improve their content marketing and ROI. Download
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