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Clever Content Club Blog

Top 9 Tools to Quickly Scale Your Global Content Marketing Strategy

By Tom Salvat 17 September, 2018

To run a global content strategy, telephones and emails are not good enough. There are better tools for collaboration, project management, and research. Naturally, we’re biased about using CONCURED for content strategy but we’re just one piece of the puzzle. Here are some of...

Content Strategy: Easy Ways To Manage Your Global Content Marketing Team

By Tom Salvat 10 September, 2018

If you plan to go global with your content, you need people on the ground in your markets to implement your content marketing strategy. Managing teams all over the world requires a different method of management due to unique obstacles, and we’re not just talking about time...

How to avoid making mistakes when developing your content strategy

By Tom Salvat 3 September, 2018

If you’re working on developing a content strategy, you’re in luck! Just having one written down puts you ahead of the game. 70% of marketers don’t have a documented content strategy, and 28% don’t have any at all. But if you’re going to write one down, then you need to do it...

Content Strategy: Top 5 Questions To Ask To Supercharge Your Buyer Persona

By Tom Salvat 27 August, 2018

Most buyer personas focus on the demographic data of their ideal customers and then extrapolate behavior based on those data points. While this technique works, it doesn’t necessarily take into account online behaviors. Many extrapolations are rooted in ideas about people’s...

Content Strategy: Agile Marketing with Jeff Julian

By Edwin Raymond 20 August, 2018

 

Technology has thoroughly infiltrated the marketing space, and now software programming methodologies are proving quite useful for content marketers. Jeff Julian is at the forefront of introducing the Agile software development methodology to marketers in his book Agile...

Content Strategy: Data Driven Trends To Localize Your Global Content Strategy Planning

By Tom Salvat 20 August, 2018

Localizing your marketing content to give it global reach is a tough job. If you’re just starting out with global content marketing campaigns, you need to know that localization is NOT just translation. It’s changing slang, usage, style, cultural references, and anything else...

Content Strategy: Marketing and Sales Alignment With Pam Didner

By Edwin Raymond 13 August, 2018

Pam Didner is a marketing consultant, author, and speaker. Her second book, Effective Sales Enablement, provides unconventional insights into how marketing and sales can better work together through strategy alignment, team organization, account-based marketing and...

Content Strategy: Empowering Your Brand with Big Data, and AI to Engage with Your Buyer Persona

By Tom Salvat 13 August, 2018

Companies create buyer personas to simulate their ideal customers. We used to build them by imagining broad demographic details about who we thought would be the perfect target for our products and services. That idea would then get fleshed out through surveys and customer...

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