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Clever Content Club Blog

How Content Personalization has Changed the Face of Digital Marketing

By Tom Salvat 27 June, 2019

This article is the second in our series of posts focusing on content personalization: What is it, what are the benefits, and how can you implement it into your current marketing strategy? In our previous article, we did an overview of what content personalization is. Now we...

What is Content Personalization?

By Tom Salvat 24 June, 2019

This article is the first in our series of posts focusing on content personalization: What is it, what are the benefits, and how can you implement it into your current marketing strategy? Make sure the figurative submarine is tightly secured, because we're about to go on a...

Why All Departments (Not Just Marketing) Must Have a Stake in Your Content Strategy

By Michael Brenner 10 June, 2019

Ask the decision makers of any enterprise-level business which department should have responsibility for the content marketing strategy, and they’ll undoubtedly name the marketing department.

Types of Shareable Content

By Tom Salvat 7 June, 2019

What kind of content do you have?

Does it compel people to share it with others, or does it fall a bit flat in that department?

Developing an Internal Content Marketing Strategy: Why and How?

By Michael Brenner 6 June, 2019

Your content marketing strategy most likely focuses on your external audience – your customers or followers. This makes sense, after all these people are the ones who’ll spend their money and help your business generate income.

Why Employee Engagement Must Be an Integral Part of Your Content Marketing Strategy

By Michael Brenner 30 May, 2019

When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce. But many businesses overlook one of the most effective strategies: engaging their...

Strategy First - Then Technology

By Tom Salvat 29 May, 2019

When the latest version of an iPhone is set to release, die-hard Apple fans and individuals who need "the best and latest" offering from the world's top tech company line up to get it. These individuals are committed to spending hundreds (or even a cool thousand) to purchase...

Using Content Lead Scoring to Link Content Marketing and Sales

By Tom Salvat 21 May, 2019

This scenario is a familiar, and probably a daily, occurrence if you live in a big city: You're walking down the block, headed to work or out to lunch, or maybe zig-zagging your way through a two-way crowd, and you see someone standing smack dab in the middle of it all, and...

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