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Clever Content Club Blog

Using Structured Data To Improve Your Content Marketing

By Tom Salvat 14 October, 2019

How do people find your content? According to the Content Marketing Institute, the most common channels are Facebook, LinkedIn, Twitter, and YouTube. But we cannot ignore the humble search engine, those librarians of the internet who work tirelessly to bring up the...

Coping With Reduced Social Media Reach

By Tom Salvat 30 September, 2019

You can have the best content on the web, but if it’s not put in a place where the audience can find it, then it’s not going to help you. It’s frustrating to spend weeks on a piece only to have it barely make a blip.

Best Practices for a Successful Content Marketing Campaign

By Tom Salvat 16 September, 2019

You're about to set out on a new content marketing campaign, like a traveler about to set foot to path on a new adventure.

Artificial Intelligence Vs. Content Intelligence - What's the Difference?

By Michael Brenner 13 March, 2019

If you keep up to date with new technologies in the content marketing industry, you’ve probably come across “artificial intelligence” and “content intelligence” before. But what exactly do these terms mean and how do they differ from each other?

Whatever Happened to Comments on Blogs?

By Tom Salvat 11 March, 2019

"What do you think of the topic discussed? Drop us a comment below!"

It used to be the call to action of almost every blog post. Questions? Feedback? Suggestions? Leave a comment on the article. It allowed for reader-author (or sometimes, moderator) interaction that could...

How to Handle Content Shock

By Tom Salvat 4 March, 2019

It’s been about five years since the concept of content shock was written and caused content marketers to take pause and think about the direction they were going. Have you ever stopped to think about just how much content goes up on the web every day?

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