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Clever Content Club Blog

Does your Content Strategy Contain Prioritization Tactics

By Tom Salvat 29 April, 2019

At CONCURED, we love content. Content is not only our king but our whole reason for being. We love brainstorming topics and researching and writing articles to help you, our dear reader, be a better content creator. Because we know the value great content can deliver, we want...

Gaining Greater Data Literacy As A Marketer

By Tom Salvat 26 April, 2019

Have you ever read a marketing book prior to the rise of office computing? It was quite a different world. Marketing was a much more intuitive thing based on experience and focus groups. Those of you who like TED talks may remember the talk on spaghetti sauces that showed...

How to Scale Your Content Marketing Strategy With Your Business

By Michael Brenner 25 April, 2019

Your content marketing strategy should set out your content marketing goals and plans for the short and medium term, but it shouldn't be set in stone. Digital marketing is an extremely fast-paced industry, and techniques, technology, and best practices are changing all the...

5 Examples of Innovative Enterprise Content Marketing

By Michael Brenner 17 April, 2019

It's easy to get stuck in a rut and keep publishing the same old blog posts and articles month after month. But to truly succeed at enterprise content marketing and stand out from your competitors you need to mix things up, take risks, and think out of the box.

Leveraging Social Media and Social Data for Future Content

By Tom Salvat 16 April, 2019

You finish reading an article and think, “Wow, that was so _____________” (informative, funny, helpful, etcetera) and you feel compelled to share it with your friends. You scroll to the social share buttons: Facebook, Twitter, Instagram, Reddit, and more. You click one, write...

Why You Need To Integrate Your Marketing Team For Maximum Results

By Tom Salvat 15 April, 2019

If you read the title of this article and thought, "CONCURED team, what are you talking about? Of course my marketing team is integrated. We couldn’t be successful without being integrated.” Okay, but is it really?

Are Customers Really Interested in "Why"?

By Tom Salvat 12 April, 2019

In a previous post, "Why You Need to Share Your Brand's Story," we talked about the importance of defining and highlighting your brand's story (AKA, your company's reason for being in business [besides making a profit]).

Go Back to the Basics: How to Write Great Headlines

By Tom Salvat 11 April, 2019

Imagine that you conduct a search on Google—perhaps for information on traveling to Iceland, a beginner’s tutorial for learning how to knit, or a healthier version of chicken alfredo. The query returns hundreds of thousands of results. Even though the search engine lists the...

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