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Clever Content Club Blog

What is Deep Learning and How can it aid your Marketing Strategy?

By Michael Brenner 8 November, 2018

Deep learning is a subset of AI that offers innovative applications in many different areas of life and technology. Algorithms powered by deep learning are currently being used to detect cancer, predict earthquakes, and create art – an AI-generated painting sold for over...

How CONCURED "fits in"...

By Tom Salvat 5 November, 2018

For the past few years, Content Marketing Institute and Marketing Profs have put together a report that details the state of B2B content marketing for the last year. They just released their report for 2019. You can find a copy of it at this link, but we’re going to go over...

Why AI is better than A/B Testing

By Michael Brenner 1 November, 2018

A/B or split testing has been the standard way to optimize marketing campaigns for years. Google first ran an A/B test in 2000 to identify the optimum number of searches to display on its result pages. Today A/B testing is common practice in many different digital marketing...

How to Transform your Content Marketing with Artificial Intelligence

By Michael Brenner 25 October, 2018

Do you feel like your content marketing strategy has become stale, and you’re not seeing the results you’re used to? Or maybe despite regularly publishing content you thought was high quality and relevant, it’s not resonating with your audience, and you’re falling behind your...

6 Examples of AI Marketing

By Michael Brenner 22 October, 2018

Technology is evolving and the world of online marketing is evolving along with it. Artificial intelligence and machine learning now make a wide variety of marketing tasks easy; even those which would have been impossible only a few years ago.

Dirty Marketing Tricks that Can be Done Right

By Tom Salvat 26 June, 2017

If someone in line at your local coffee shop asks you what you do for a living, do you cringe before you say 'content marketer?' Or do you avoid the situation altogether by simply saying 'content creator' or 'writer?'

Three Steps to More Engaging and Persuasive Content

By Tom Salvat 15 May, 2017

As companies invest more and more money into content marketing and as social media and mobile technology make it easier for just about anybody to become an amateur content creator, there is a constant river of content flooding our world.

Which Comes First: Content or Headline?

By Tom Salvat 23 March, 2017

Anyone in the online marketing world knows that content is king. In the end, it doesn't matter how many keywords you stuff into a single article, how interesting your images and infographics are, or how exciting the design colours of your website turn out to be. What matters...

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