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Clever Content Club Blog

How to Structure FAQs for SEO

By Tom Salvat 12 March, 2019

You're scrolling through a website and see a pair of shoes that you'd like to purchase. But you've read from reviews that they tend to run small. You'd like to buy them in a smaller size, but what if they're /too/ small? You search for a return policy on the page but see...

Whatever Happened to Comments on Blogs?

By Tom Salvat 11 March, 2019

"What do you think of the topic discussed? Drop us a comment below!"

It used to be the call to action of almost every blog post. Questions? Feedback? Suggestions? Leave a comment on the article. It allowed for reader-author (or sometimes, moderator) interaction that could...

How Technology Can Optimize Your B2B Content Marketing Strategy

By Michael Brenner 6 March, 2019

When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation. Over three-quarters of respondents to theContent Marketing Institute’s...

Branding CRO and SEO

By Tom Salvat 5 March, 2019

It’s an awesome thing to have a content marketing campaign humming along. Your ranks are climbing, your conversions are going up. Life is good.

But once you reach a certain level of optimization you might find that making one part of your campaign better makes another part...

How to Handle Content Shock

By Tom Salvat 4 March, 2019

It’s been about five years since the concept of content shock was written and caused content marketers to take pause and think about the direction they were going. Have you ever stopped to think about just how much content goes up on the web every day?

Why You Need to Share Your Brand's Story

By Tom Salvat 28 February, 2019

Imagine that you’re on a first date. Okay, we know it can be a little nerve-wracking, but stay with us. Think of everything you do on a first date: There may be some nervous laughter, some playful banter, telling of jokes. But most importantly, it’s you divulging information...

How to Choose a Content Strategy Platform for Your Business

By Michael Brenner 27 February, 2019

Content marketing can be highly effective and offers an impressive ROI. For these reasons, it should make up a significant part of your overall marketing strategy.

When (and How) to Effectively use Controversial Advertising

By Tom Salvat 25 February, 2019

We’ve all see one:  A shocking advertisement that flashes across our screen in between moments from our favorite TV show or accosting us as we’re going about our day, minding our business until we see it in a magazine or on a billboard.

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