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Clever Content Club Blog

Cutting the Confusion of Your Content Marketing Toolchain

By Tom Salvat 23 January, 2019

Though it is a staple of any marketing department, content marketing is nothing new. Its forms have changed over time with the advancement of technology and new ways to reach customers.

How the GDPR impacts use of AI in Marketing

By Michael Brenner 22 January, 2019

The GDPR came into force in May 2018, bringing with it a massive impact on all companies using data for marketing to EU citizens. However, a 2017 survey carried out by email marketing brand Campaigner found that only 1% of marketers were making compliance one of their top...

Creating Good Creative Briefs For Writers

By Tom Salvat 16 January, 2019

Whether you use an in-house content creation team or have freelancers around the world, they all need to be brought to the same table to execute a content strategy. One of the tools used to do that is the creative brief.

8 Tools for AI-powered Marketing

By Michael Brenner 14 January, 2019

The AI revolution is already here. If you’ve not yet harnessed the power of artificial intelligence to enhance your marketing strategy, there’s no better time to do so.

How to use Artificial Intelligence to boost sales

By Michael Brenner 10 January, 2019

Artificial intelligence is moving out of the realms of science fiction and futurist technologies. AI now has many practical applications that are used in the real world of business today.

Building an Online Press Kit

By Tom Salvat 31 December, 2018

Press kits are a method for getting a lot of information about your company to the press. The purpose of a press kit is to inform a reporter or editor about your company. The goal is to intrigue them enough to take your press releases seriously and to give them the...

Impressing The Editor To Get Your Release Published

By Tom Salvat 24 December, 2018

Editors are the gatekeepers to the mass media audience. If your goal is to write an impressive press release that turns into a huge story, editors are your audience. How do you convert an editor from skeptical rejector to enthusiastic publisher of your content? Here are some...

What is Smart Content And How Can it Work For You?

By Michael Brenner 20 December, 2018

Digital marketing is a fast-paced industry and one that seems to attract lots of buzzwords. Sometimes it can feel like you’re speaking a different language when you’re talking to your marketing agency!

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