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Clever Content Club Blog

A Case Study On Growing Blog Traffic 650% In Two Years

By Tom Salvat 11 November, 2019

Growing blog traffic is a content marketing KPI. More traffic means more eyeballs looking at your site’s content and more chances for conversions. But let’s be frank. Most business blogs are, shall we say, sluggish.

Making Content Marketing Meaningful

By Tom Salvat 4 November, 2019

No content writer wants to put out pieces that are never read. It’s not a matter of business pride, but a matter of personal pride. We want our work to have meaning to us and the audience.

Building Client Trust Is The Reason To Do Content Marketing

By Tom Salvat 30 October, 2019

Why do we do content marketing? Why spend all this effort? What’s the purpose?

What We Can Learn from Red Hat

By Tom Salvat 21 October, 2019

Red Hat's Global Content Team, lead by Laura Hamlyn, has been put on the radar of content marketers around the world lately because of the stellar work they're doing in the area of enterprise content marketing. What have they done that's so special, and what can we learn from...

Can Content Marketing Work With A Low CTR?

By Tom Salvat 16 October, 2019

In a previous article on how to start using structured data, we talked about a possible downside of getting too deeply into it. Giving search engines more information to work with may put your content at a higher location in the SERPs.

Using Structured Data To Improve Your Content Marketing

By Tom Salvat 14 October, 2019

How do people find your content? According to the Content Marketing Institute, the most common channels are Facebook, LinkedIn, Twitter, and YouTube. But we cannot ignore the humble search engine, those librarians of the internet who work tirelessly to bring up the...

Why You Need a Content Workflow for Smoother Campaigns

By Tom Salvat 23 September, 2019

Have you ever been working on a project and it just seemed to flow? You got lost in the work and hours went by. Before you knew it, you had all the work done!

Increasing Demand Generation through Your Content

By Tom Salvat 10 September, 2019

Demand generation is a vital part of any long-term content marketing strategy. In involves multiple steps all designed to strengthen awareness and create desire around your company's product or service.

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