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Clever Content Club Blog

What You Can Learn From Our New Year’s Resolutions For 2020

By Tom Salvat 24 December, 2019

It’s 2020 soon, can you believe it? A fifth of the way through the century. New year and new decade. Chances are, your teams have been hard at work setting goals and direction for the coming year. And yes, we’ve been doing the same thing here at Concured.

Why You Should Be Posting Original Research

By Tom Salvat 4 December, 2019

Modern content writers have to be good researchers. They have to understand what's already being said about a topic in order to produce original content that will stand out.

Does Dwell Time REALLY Mean Engagement?

By Tom Salvat 28 November, 2019

Let’s talk about engagement for a bit. It is believed that the more someone engages with your content, the more likely they’ll be to remember you and listen to what you say. It seems pretty obvious.

Prove Content Marketing ROI By Measuring Brand Awareness

By Tom Salvat 19 November, 2019

Content marketing serves many business purposes outside of driving conversions. Greatcontent marketing that is laser-focused on your audience can also increase brand awareness. If you’re able to measure the effect that your content is having on brandawareness, you are one...

Using Content Marketing For Link Building

By Tom Salvat 18 November, 2019

We’ve talked about how content marketing is great for building brand awareness and thatit’s an idea often missed by marketing teams fixated on SEO. Yet SEO is still a part of thecontent marketing game because it is so useful for building backlinks.Getting other sites to link...

A Case Study On Growing Blog Traffic 650% In Two Years

By Tom Salvat 11 November, 2019

Growing blog traffic is a content marketing KPI. More traffic means more eyeballs looking at your site’s content and more chances for conversions. But let’s be frank. Most business blogs are, shall we say, sluggish.

Making Content Marketing Meaningful

By Tom Salvat 4 November, 2019

No content writer wants to put out pieces that are never read. It’s not a matter of business pride, but a matter of personal pride. We want our work to have meaning to us and the audience.

Building Client Trust Is The Reason To Do Content Marketing

By Tom Salvat 30 October, 2019

Why do we do content marketing? Why spend all this effort? What’s the purpose?

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