Clever Content Club Blog

 Some numbers-oriented executives consider marketing and advertising to be a kind of black box. They know they need to market, and they know it drives sales, but they think that there is no way to confidently measure the return they are getting on their investment.

Does Your Content Make Your Readers Happy? Sex sells. At least, that's what we've always been taught, right? That's Marketing 101 stuff. But there's something that sells better.

It's hard to believe that Chris Anderson's book "The Long Tail" (see here) is a decade old now. Even so, the information within is still so valuable. While many mainstream businesses still market to the lowest common denominator, trying to reach as many people as possible and...

As your company gets larger and you have to deal with more and more customers, how do you handle the marketing tasks without spending significantly more money? The easiest way to answer this is to use automation. But automation can lead to a lack of personality in your...

Good content has a great creative spark behind it that can’t be replicated by any piece of software. But that doesn’t mean that people aren’t trying to make software to make content creation easier! Does using software really help you create more and better content pieces?...

Technology and market research can tell you quite a lot about the type of content to write, but when you’re actually putting fingers to keyboard what makes good writing? It’s not just a matter of good spelling and no typos, though those are important. 

A lot of other things had to happen before we got the marketing intelligence we do today. But where does that intelligence come from, and how do we know that it’s good intelligence? Should we act on it? Stories about that have been around for decades, one of the most famous...

Last time we talked about basic errors that we see people make with written content pieces, things like typos and the lack of a CTA. But making a great piece of content is only part of the puzzle. It also has to get enough exposure. With so many web pages and pieces of...