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Clever Content Club Blog

How to track your Content Marketing ROI at each stage of the funnel

By Tom Salvat 4 November, 2016

 Some numbers-oriented executives consider marketing and advertising to be a kind of black box. They know they need to market, and they know it drives sales, but they think that there is no way to confidently measure the return they are getting on their investment.

Happy Readers

By Tom Salvat 31 August, 2016

Does Your Content Make Your Readers Happy? Sex sells. At least, that's what we've always been taught, right? That's Marketing 101 stuff. But there's something that sells better.

How to attract your tribe

By Tom Salvat 19 August, 2016

It's hard to believe that Chris Anderson's book "The Long Tail" (see here) is a decade old now. Even so, the information within is still so valuable. While many mainstream businesses still market to the lowest common denominator, trying to reach as many people as possible and...

Scaling your marketing operation

By Tom Salvat 16 August, 2016

As your company gets larger and you have to deal with more and more customers, how do you handle the marketing tasks without spending significantly more money? The easiest way to answer this is to use automation. But automation can lead to a lack of personality in your...

Does software help or harm the content creation process?

By Tom Salvat 11 August, 2016

Good content has a great creative spark behind it that can’t be replicated by any piece of software. But that doesn’t mean that people aren’t trying to make software to make content creation easier! Does using software really help you create more and better content pieces?...

Cut the fat from your writing

By Tom Salvat 2 August, 2016

Technology and market research can tell you quite a lot about the type of content to write, but when you’re actually putting fingers to keyboard what makes good writing? It’s not just a matter of good spelling and no typos, though those are important. 

Data Analytics Insights

By Tom Salvat 25 July, 2016

A lot of other things had to happen before we got the marketing intelligence we do today. But where does that intelligence come from, and how do we know that it’s good intelligence? Should we act on it? Stories about that have been around for decades, one of the most famous...

Content delivery mistakes that can affect your ROI

By Tom Salvat 19 April, 2016

Last time we talked about basic errors that we see people make with written content pieces, things like typos and the lack of a CTA. But making a great piece of content is only part of the puzzle. It also has to get enough exposure. With so many web pages and pieces of...

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