Clever Content Club Blog

Today’s senior content strategists need tools that work for them. While many Content Strategy platforms are easy to learn and use, the time you invest into integrating a tool into your workflow becomes wasted time if it doesn’t do the job you need it for.

 It’s no question that content marketing is the preferred marketing strategy for online businesses due to its effectiveness, however, it can feel a lot like shouting into a void and hoping for an echo.

It’s a serious issue and it’s only getting worse. Content Intelligence is...

From big boxes to web giants, the retail sector of the economy is embracing content intelligence as a key part of their marketing operations. Retail operators, facing stiff competition and ever-changing consumer tastes, are embracing big data, machine learning, and artificial...

Large enterprises have the budgets to invest heavily in the tools and personnel for customized artificial intelligence platforms, sophisticated automation, and dedicated content intelligence teams, but it’s the small business sector that can most benefit from the cornucopia...

Have you ever closely looked at a wild field? It’s full of different kinds of plants all reaching for the sky. From a distance, it looks harmonious. But if you were to look closer and study it for some time, you’d see that it’s not harmonious at all. It’s a constant war for...

 Today's senior content strategists, should know the importance of data-driven decisions and processes. Utilizing our expanded access to data and our growing array of content intelligence tools to analyze it, you can apply a data-driven methodology to every step of your...

Picture the following.

A salesperson sits down to make their first call of the day. They pull up their CRM. The AI built into the CRM delivers a summary of data about the lead, not just the basics, but things like all the content their lead has seen. There’s also a...

Banks are facing a real trust problem. Only a third of UK citizens trust their bank. US citizens trust their banks even less. Customers don’t expect banks to work in their best interests. That’s a serious problem. Part of the reason is many bank customers feel frustrated when...