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Clever Content Club Blog

How Content Agencies Are Marketing Themselves

By Tom Salvat 27 March, 2019

Do content marketing agencies follow their own advice when promoting their own companies? Author Nicholas Nassim Taleb says that you should never give advice. Instead, you should tell other people what you would do if you were in their situation. Ideally, you would tell them...

They'll be the judge: How consumers judge b2c brand authenticity

By Tom Salvat 25 March, 2019

Brand. Brand identity. Corporate brand. Brand guidelines. Logo. Color palette. Font family. Imagery.

These words and more have likely been drilled into your head during your education, professional development courses, convention seminars, industry magazine articles/thought...

Why Using a Content Strategy Platform is a Must in 2019

By Michael Brenner 19 March, 2019

A content strategy is a must for any business investing in content marketing. Your strategy should set out the goals you plan to achieve by publishing content, and how you’re going to achieve them.

Whatever Happened to Comments on Blogs?

By Tom Salvat 11 March, 2019

"What do you think of the topic discussed? Drop us a comment below!"

It used to be the call to action of almost every blog post. Questions? Feedback? Suggestions? Leave a comment on the article. It allowed for reader-author (or sometimes, moderator) interaction that could...

Branding CRO and SEO

By Tom Salvat 5 March, 2019

It’s an awesome thing to have a content marketing campaign humming along. Your ranks are climbing, your conversions are going up. Life is good.

But once you reach a certain level of optimization you might find that making one part of your campaign better makes another part...

How to Handle Content Shock

By Tom Salvat 4 March, 2019

It’s been about five years since the concept of content shock was written and caused content marketers to take pause and think about the direction they were going. Have you ever stopped to think about just how much content goes up on the web every day?

Why You Need to Share Your Brand's Story

By Tom Salvat 28 February, 2019

Imagine that you’re on a first date. Okay, we know it can be a little nerve-wracking, but stay with us. Think of everything you do on a first date: There may be some nervous laughter, some playful banter, telling of jokes. But most importantly, it’s you divulging information...

How to Choose a Content Strategy Platform for Your Business

By Michael Brenner 27 February, 2019

Content marketing can be highly effective and offers an impressive ROI. For these reasons, it should make up a significant part of your overall marketing strategy.

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Learn more about Content Marketing, Content Intelligence, Content Marketing Artificial Intelligence on our blog.

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