Clever Content Club Blog

Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs.

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to...

When we think about marketing, we think about the act of promoting/selling a company’s products and/or services through research, advertisements, sale pitches, and more. But when we talk about content marketing, we’re talking about a unique portion of a marketing department:...

We’re right at the start of the AI revolution but we’ve already got a good sense of how artificial intelligence will change the face of digital marketing.

If you’re not fully on the bandwagon yet or you’re just considering dipping your toes in the water, you’re not the only...

Successful content marketing programs don’t happen overnight. Every step of content marketing takes time, and that includes the initial planning process of defining your goals and strategies to achieve the results you want.

As a content marketer, you know that there is a lot that goes into a successful content marketing strategy. You have to frequently create a variety of fresh, engaging content like videos, infographics, and articles for your website, social media accounts, and other websites...

The AI revolution is already here. If you’ve not yet harnessed the power of artificial intelligence to enhance your marketing strategy, there’s no better time to do so.

Artificial intelligence is moving out of the realms of science fiction and futurist technologies. AI now has many practical applications that are used in the real world of business today.