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Clever Content Club Blog

How Content Personalization has Changed the Face of Digital Marketing

By Tom Salvat 27 June, 2019

This article is the second in our series of posts focusing on content personalization: What is it, what are the benefits, and how can you implement it into your current marketing strategy? In our previous article, we did an overview of what content personalization is. Now we...

What is Content Personalization?

By Tom Salvat 24 June, 2019

This article is the first in our series of posts focusing on content personalization: What is it, what are the benefits, and how can you implement it into your current marketing strategy? Make sure the figurative submarine is tightly secured, because we're about to go on a...

10 Tools for Content Promotion in 2019

By Michael Brenner 22 May, 2019

As any content marketer knows, creating high-quality, engaging content is actually only one part of the puzzle. To achieve success with content marketing, you also need to master content promotion. Remember – if nobody sees your content, it doesn’t matter how good it is.

Using Content Lead Scoring to Link Content Marketing and Sales

By Tom Salvat 21 May, 2019

This scenario is a familiar, and probably a daily, occurrence if you live in a big city: You're walking down the block, headed to work or out to lunch, or maybe zig-zagging your way through a two-way crowd, and you see someone standing smack dab in the middle of it all, and...

How do others use Google these days?

By Tom Salvat 20 May, 2019

Bing. Yahoo. DuckDuckGo. Ecosia. WolframAlpha. Blekko.

Some of these are familiar and others you may have never heard of, but we promise you, they exist. They're all search engines that try to take market share away from Google.

The Don'ts of Social Media Marketing

By Tom Salvat 13 May, 2019

Social media has been around for the better part of two decades. And even though there are entire companies dedicated to social media marketing and a near endless selection of online courses, we still see social media platforms riddled with poor practices.

4 Brands Killing it with Content Marketing

By Michael Brenner 7 May, 2019

It's easy to fall into a rut with your content marketing strategy or to be deceived into thinking content marketing just means publishing a couple of blog posts a week.

8 Biggest Benefits of Using AI for Enterprise Marketers

By Michael Brenner 1 May, 2019

Artificial intelligence, or AI, is already transforming the face of marketing as we know it. Beyond just another trend or buzzword, AI technology can help to optimize and speed up many different marketing tasks, improving customer experiences and driving conversions.

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