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Clever Content Club Blog

How will AI change the face of Digital Marketing in 2019?

By Michael Brenner 6 December, 2018

Artificial intelligence has already made a huge difference in how brands interact with consumers and how marketing strategies are managed. In such a rapidly changing environment, it’s difficult to predict what the future holds, but there are certainly some clues to what we...

6 Examples of AI Marketing

By Michael Brenner 22 October, 2018

Technology is evolving and the world of online marketing is evolving along with it. Artificial intelligence and machine learning now make a wide variety of marketing tasks easy; even those which would have been impossible only a few years ago.

Infographic: Justify your Content Strategy To C-Suite

By Tom Salvat 8 October, 2018

So you’re ready to take the plunge into content marketing, or to expand your existing content marketing efforts? Great! But first comes the hard part: convincing the C-suite to hand over the budget you need to make your content marketing strategy work. You've chosen the right...

Why AI Marketing Is Important To Your Content Development Strategy

By Tom Salvat 24 September, 2018

When was the last time you came up with a content idea that really captured the interest of your audience? Do you even know? 

Content marketing is changing fast. Until recently content generation was about little more than encouraging a few switched on individuals to blog...

How to avoid making mistakes when developing your content strategy

By Tom Salvat 3 September, 2018

If you’re working on developing a content strategy, you’re in luck! Just having one written down puts you ahead of the game. 70% of marketers don’t have a documented content strategy, and 28% don’t have any at all. But if you’re going to write one down, then you need to do it...

Content Strategy: Agile Marketing with Jeff Julian

By Edwin Raymond 20 August, 2018

 

Technology has thoroughly infiltrated the marketing space, and now software programming methodologies are proving quite useful for content marketers. Jeff Julian is at the forefront of introducing the Agile software development methodology to marketers in his book Agile...

Content Intelligence Explained in 60 seconds

By Tom Salvat 30 July, 2018

Content Intelligence offers content marketers the data they need to better understand their audience, what their strategy should be and prove ROI. Content Intelligence enables content marketers to gain valuable insights from volumes of data that help make better, data...

How Banks can use Content Intelligence to improve Content Marketing - Infographic

By Tom Salvat 23 July, 2018

Content marketing lives and breathes on reciprocity. Companies give something useful and valuable to readers that satisfies some want. Through that satisfaction, the reader trusts the company with satisfying additional needs that are monetized through the company’s products...

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