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Clever Content Club Blog

Why You Need To Integrate Your Marketing Team For Maximum Results

By Tom Salvat 15 April, 2019

If you read the title of this article and thought, "CONCURED team, what are you talking about? Of course my marketing team is integrated. We couldn’t be successful without being integrated.” Okay, but is it really?

Go Back to the Basics: How to Write Great Headlines

By Tom Salvat 11 April, 2019

Imagine that you conduct a search on Google—perhaps for information on traveling to Iceland, a beginner’s tutorial for learning how to knit, or a healthier version of chicken alfredo. The query returns hundreds of thousands of results. Even though the search engine lists the...

B2B Content Marketing Tactics for 2019

By Michael Brenner 8 April, 2019

Do you feel like your B2B content marketing strategy has become stale and your methods don't seem to be getting the results they used to?

In the fast-paced world of digital marketing, it's vital to stay up-to-date with the latest trends and tactics if you want to stay...

How to Choose a Content Marketing Platform for Your Business

By Michael Brenner 3 April, 2019

A content marketing platform is an essential tool for any modern business that wants to make the most of the time and resources they have and succeed in digital marketing.

The right platform will help you with creating content, promoting and distributing your content on the...

BMW: From Automobile Manufacturer to Lifestyle Branding

By Tom Salvat 2 April, 2019

Think about your life as it is. Now think about your life as you want it to be. What steps would you take to get there?

How Content Agencies Are Marketing Themselves

By Tom Salvat 27 March, 2019

Do content marketing agencies follow their own advice when promoting their own companies? Author Nicholas Nassim Taleb says that you should never give advice. Instead, you should tell other people what you would do if you were in their situation. Ideally, you would tell them...

They'll be the judge: How consumers judge b2c brand authenticity

By Tom Salvat 25 March, 2019

Brand. Brand identity. Corporate brand. Brand guidelines. Logo. Color palette. Font family. Imagery.

These words and more have likely been drilled into your head during your education, professional development courses, convention seminars, industry magazine articles/thought...

Why Using a Content Strategy Platform is a Must in 2019

By Michael Brenner 19 March, 2019

A content strategy is a must for any business investing in content marketing. Your strategy should set out the goals you plan to achieve by publishing content, and how you’re going to achieve them.

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