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Clever Content Club Blog

Viral content marketing: Lessons learned from IKEA's campaign

By Tom Salvat 5 December, 2017

What’s the secret behind creating viral, engaging content? It’s definitely not an easy question to answer, but there have been many successful campaigns in the past that you can learn from as a content marketer. One of them was based on the popular HBO TV fantasy drama Game...

Content marketing best practice: How to create a swipe file

By Tom Salvat 24 November, 2017

Do you know what a swipe file is? A swipe file, in copywriting, is a selection of proven sales letter and advertising templates. It’s basically a reference guide and inspiration spark for marketing campaigns. Content marketers can also use them to collect titles, topics, and...

Creating a proactive content strategy

By Tom Salvat 16 November, 2017

If you’re a content marketer, have you ever asked yourself: “How do I know what people will want to read about next?” Or: “How do I know people will be interested in the content I’m writing?”

You might use various tools to pick keywords relevant to your audience, or evaluate...

Dirty Marketing Tricks that Can be Done Right

By Tom Salvat 26 June, 2017

If someone in line at your local coffee shop asks you what you do for a living, do you cringe before you say 'content marketer?' Or do you avoid the situation altogether by simply saying 'content creator' or 'writer?'

Three Steps to More Engaging and Persuasive Content

By Tom Salvat 15 May, 2017

As companies invest more and more money into content marketing and as social media and mobile technology make it easier for just about anybody to become an amateur content creator, there is a constant river of content flooding our world.

Is it Time to Clean Out Your Content Clutter?

By Tom Salvat 30 March, 2017

Are you a participant in the annual spring cleaning movement? Okay, so giving your house a super-deep cleaning treatment each year (during spring or some other time) isn't exactly a movement. But it is something a lot of us do. There are tons of benefits to spring cleaning....

Which Comes First: Content or Headline?

By Tom Salvat 23 March, 2017

Anyone in the online marketing world knows that content is king. In the end, it doesn't matter how many keywords you stuff into a single article, how interesting your images and infographics are, or how exciting the design colours of your website turn out to be. What matters...

How Research will Save Your Marketing Career (If it hasn't already)

By Tom Salvat 16 March, 2017

Much like going to the dentist, doing research is that one thing nobody wants to do  but knows that they can't avoid forever. Doing research may not be as fun as cranking out an amazing first draft for an online article, brainstorming ideas for a new content marketing...

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