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Clever Content Club Blog

Content Strategy: Agile Marketing with Jeff Julian

By Tom Salvat 20 August, 2018

Technology has thoroughly infiltrated the marketing space, and now software programming methodologies are proving quite useful for content marketers. Jeff Julian is at the forefront of introducing the Agile software development methodology to marketers in his book Agile...

The Importance Of Buyer Personas To Your Content Strategy

By Tom Salvat 6 August, 2018

Great content marketing strategy begins with knowing your customers and clients inside and out. Engaging audiences starts with the creation of buyer personas. Buyer personas form the imaginary and ideal audience of your content and your business. Making them is a common first...

How Content Intelligence with AI Improves Content Strategy and Increases Sales

By Tom Salvat 11 June, 2018

Picture the following.

A salesperson sits down to make their first call of the day. They pull up their CRM. The AI built into the CRM delivers a summary of data about the lead, not just the basics, but things like all the content their lead has seen. There’s also a...

How to tailor your content marketing for voice search

By Tom Salvat 20 April, 2018

Have you gotten a smart speaker in your home yet? Amazon may have been first with the Echo, but Google Home is the one we’re interested in today. Why is that? Marketing for Voice search is poised to be a key focus for the content marketing and SEO industries over the next...

What’s the key to creating engaging content?

By Tom Salvat 3 April, 2018

There are many moving parts in a well-constructed marketing funnel. In this post, we’re going to look at a part called engagement. Engagement is the point of the marketing process where the visitor begins to get to know your brand on a closer level.

Three things you need to know when you’re targeting millennials

By Tom Salvat 23 March, 2018

The Millennial generation has been called a lot of unkind things by older generations. One of the more infuriating ones is an insistence that they are childish. But the Millennials aren’t children anymore. In fact, the oldest ones in the generation are pushing near 40 years...

How are financial institutions on Instagram using the channel?

By Tom Salvat 13 March, 2018

It seems as if every few years another new social media channel comes along. Instagram isn’t exactly new but it was long seen as a place just for young people to swap photos. But if you haven’t looked at this channel for a while, you might be surprised at how much it has...

The two core fears of content generation

By Tom Salvat 22 January, 2018

When your content is on point with your readers, you know it through the data. Your readers begin engaging with it, your peers begin talking about it, and it gets shared across social media channels and other platforms. That piece of content will even increase backlinks to...

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