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Clever Content Club Blog

Prior Planning Prepares Positive Performance

By Tom Salvat 5 February, 2019

Creating great content is fun and even exciting, but it’s only one step of the puzzle if you’re looking for results.  There are a million pieces of content on the internet, and even fantastic content can fall through the cracks if it’s not in the right place at the right...

Five Steps to Preparing for Content Success

By Tom Salvat 4 February, 2019

Successful content marketing programs don’t happen overnight. Every step of content marketing takes time, and that includes the initial planning process of defining your goals and strategies to achieve the results you want.

Content Writing For Reporters: Press Releases

By Tom Salvat 10 December, 2018

When B2B businesses want to make a big splash, they need to get their message out into the news media. Whether you’re a huge brand or a small local one, the process is still the same. You need to write a press release.

Top 9 Tools to Quickly Scale Your Global Content Marketing Strategy

By Tom Salvat 17 September, 2018

To run a global content strategy, telephones and emails are not good enough. There are better tools for collaboration, project management, and research. Naturally, we’re biased about using CONCURED for content strategy but we’re just one piece of the puzzle. Here are some of...

Content Strategy: Agile Marketing with Jeff Julian

By Tom Salvat 20 August, 2018

Technology has thoroughly infiltrated the marketing space, and now software programming methodologies are proving quite useful for content marketers. Jeff Julian is at the forefront of introducing the Agile software development methodology to marketers in his book Agile...

The Importance Of Buyer Personas To Your Content Strategy

By Tom Salvat 6 August, 2018

Great content marketing strategy begins with knowing your customers and clients inside and out. Engaging audiences starts with the creation of buyer personas. Buyer personas form the imaginary and ideal audience of your content and your business. Making them is a common first...

How Content Intelligence with AI Improves Content Strategy and Increases Sales

By Tom Salvat 11 June, 2018

Picture the following.

A salesperson sits down to make their first call of the day. They pull up their CRM. The AI built into the CRM delivers a summary of data about the lead, not just the basics, but things like all the content their lead has seen. There’s also a...

How to tailor your content marketing for voice search

By Tom Salvat 20 April, 2018

Have you gotten a smart speaker in your home yet? Amazon may have been first with the Echo, but Google Home is the one we’re interested in today. Why is that? Marketing for Voice search is poised to be a key focus for the content marketing and SEO industries over the next...

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