If someone in line at your local coffee shop asks you what you do for a living, do you cringe before you say 'content marketer?' Or do you avoid the situation altogether by simply saying 'content creator' or 'writer?'
As companies invest more and more money into content marketing and as social media and mobile technology make it easier for just about anybody to become an amateur content creator, there is a constant river of content flooding our world.
Anyone in the online marketing world knows that content is king. In the end, it doesn't matter how many keywords you stuff into a single article, how interesting your images and infographics are, or how exciting the design colours of your website turn out to be. What matters...
Content can be expensive to create, and most marketing departments have to struggle to stay within budget while trying to take their brand to the next level. One way to do that is by repurposing your content. Why is that helpful?
Nothing moves us more than powerful words. And nothing can kill a call to action faster than the wrong wording. You want your words to cut deep with your readers. You want them to feel what you say, deep down inside.
Treat your Audience like a Date
Modern marketing and marketing automation allows you to get granular data on wide swaths of the population. You can not only know who your audience is, but you can pinpoint it to almost individual people. 30 years ago there were only so many...
Technology and market research can tell you quite a lot about the type of content to write, but when you’re actually putting fingers to keyboard what makes good writing? It’s not just a matter of good spelling and no typos, though those are important.