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Clever Content Club Blog

Prior Planning Prepares Positive Performance

By Tom Salvat 5 February, 2019

Creating great content is fun and even exciting, but it’s only one step of the puzzle if you’re looking for results.  There are a million pieces of content on the internet, and even fantastic content can fall through the cracks if it’s not in the right place at the right...

Five Steps to Preparing for Content Success

By Tom Salvat 4 February, 2019

Successful content marketing programs don’t happen overnight. Every step of content marketing takes time, and that includes the initial planning process of defining your goals and strategies to achieve the results you want.

Top 9 Tools to Quickly Scale Your Global Content Marketing Strategy

By Tom Salvat 17 September, 2018

To run a global content strategy, telephones and emails are not good enough. There are better tools for collaboration, project management, and research. Naturally, we’re biased about using CONCURED for content strategy but we’re just one piece of the puzzle. Here are some of...

Content Strategy: Agile Marketing with Jeff Julian

By Edwin Raymond 20 August, 2018

 

Technology has thoroughly infiltrated the marketing space, and now software programming methodologies are proving quite useful for content marketers. Jeff Julian is at the forefront of introducing the Agile software development methodology to marketers in his book Agile...

The Importance Of Buyer Personas To Your Content Strategy

By Edwin Raymond 6 August, 2018

Great content marketing strategy begins with knowing your customers and clients inside and out. Engaging audiences starts with the creation of buyer personas. Buyer personas form the imaginary and ideal audience of your content and your business. Making them is a common first...

What’s the key to creating engaging content?

By Tom Salvat 3 April, 2018

There are many moving parts in a well-constructed marketing funnel. In this post, we’re going to look at a part called engagement. Engagement is the point of the marketing process where the visitor begins to get to know your brand on a closer level.

The two core fears of content generation

By Tom Salvat 22 January, 2018

When your content is on point with your readers, you know it through the data. Your readers begin engaging with it, your peers begin talking about it, and it gets shared across social media channels and other platforms. That piece of content will even increase backlinks to...

Viral content marketing: Lessons learned from IKEA's campaign

By Tom Salvat 5 December, 2017

What’s the secret behind creating viral, engaging content? It’s definitely not an easy question to answer, but there have been many successful campaigns in the past that you can learn from as a content marketer. One of them was based on the popular HBO TV fantasy drama Game...

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