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Clever Content Club Blog

Top 9 Tools to Quickly Scale Your Global Content Marketing Strategy

By Tom Salvat 17 September, 2018

To run a global content strategy, telephones and emails are not good enough. There are better tools for collaboration, project management, and research. Naturally, we’re biased about using CONCURED for content strategy but we’re just one piece of the puzzle. Here are some of...

Content Strategy: Agile Marketing with Jeff Julian

By Edwin Raymond 20 August, 2018

 

Technology has thoroughly infiltrated the marketing space, and now software programming methodologies are proving quite useful for content marketers. Jeff Julian is at the forefront of introducing the Agile software development methodology to marketers in his book Agile...

The Importance Of Buyer Personas To Your Content Strategy

By Edwin Raymond 6 August, 2018

Great content marketing strategy begins with knowing your customers and clients inside and out. Engaging audiences starts with the creation of buyer personas. Buyer personas form the imaginary and ideal audience of your content and your business. Making them is a common first...

What’s the key to creating engaging content?

By Tom Salvat 3 April, 2018

There are many moving parts in a well-constructed marketing funnel. In this post, we’re going to look at a part called engagement. Engagement is the point of the marketing process where the visitor begins to get to know your brand on a closer level.

The two core fears of content generation

By Tom Salvat 22 January, 2018

When your content is on point with your readers, you know it through the data. Your readers begin engaging with it, your peers begin talking about it, and it gets shared across social media channels and other platforms. That piece of content will even increase backlinks to...

Viral content marketing: Lessons learned from IKEA's campaign

By Tom Salvat 5 December, 2017

What’s the secret behind creating viral, engaging content? It’s definitely not an easy question to answer, but there have been many successful campaigns in the past that you can learn from as a content marketer. One of them was based on the popular HBO TV fantasy drama Game...

Dirty Marketing Tricks that Can be Done Right

By Tom Salvat 26 June, 2017

If someone in line at your local coffee shop asks you what you do for a living, do you cringe before you say 'content marketer?' Or do you avoid the situation altogether by simply saying 'content creator' or 'writer?'

Three Steps to More Engaging and Persuasive Content

By Tom Salvat 15 May, 2017

As companies invest more and more money into content marketing and as social media and mobile technology make it easier for just about anybody to become an amateur content creator, there is a constant river of content flooding our world.

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