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Clever Content Club Blog

How to Choose a Content Marketing Platform for Your Business

By Michael Brenner 3 April, 2019

A content marketing platform is an essential tool for any modern business that wants to make the most of the time and resources they have and succeed in digital marketing.

The right platform will help you with creating content, promoting and distributing your content on the...

B2B Marketing Predictions in 2019

By Tom Salvat 1 April, 2019

Every year, there are new trends that are set to be the next best thing in terms of marketing strategy. These trends may be new ways of trying things (that don't always pan out). They may also be trends because there is a new software or strategy that sees a sudden surge of...

Setting Appropriate Expectations in Content Marketing

By Tom Salvat 21 March, 2019

Instant gratification. It has somehow become ingrained in our world's society that it's best to have everything "now". We've grown impatient. We want to lose weight "now". We want to own a home "now". And if we don't have cash, we can use a credit card to purchase items "now".

How to Handle Content Shock

By Tom Salvat 4 March, 2019

It’s been about five years since the concept of content shock was written and caused content marketers to take pause and think about the direction they were going. Have you ever stopped to think about just how much content goes up on the web every day?

Prior Planning Prepares Positive Performance

By Tom Salvat 5 February, 2019

Creating great content is fun and even exciting, but it’s only one step of the puzzle if you’re looking for results.  There are a million pieces of content on the internet, and even fantastic content can fall through the cracks if it’s not in the right place at the right...

Five Steps to Preparing for Content Success

By Tom Salvat 4 February, 2019

Successful content marketing programs don’t happen overnight. Every step of content marketing takes time, and that includes the initial planning process of defining your goals and strategies to achieve the results you want.

Content Writing For Reporters: Press Releases

By Tom Salvat 10 December, 2018

When B2B businesses want to make a big splash, they need to get their message out into the news media. Whether you’re a huge brand or a small local one, the process is still the same. You need to write a press release.

Top 9 Tools to Quickly Scale Your Global Content Marketing Strategy

By Tom Salvat 17 September, 2018

To run a global content strategy, telephones and emails are not good enough. There are better tools for collaboration, project management, and research. Naturally, we’re biased about using CONCURED for content strategy but we’re just one piece of the puzzle. Here are some of...

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