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Clever Content Club Blog

Using Structured Data To Improve Your Content Marketing

By Tom Salvat 14 October, 2019

How do people find your content? According to the Content Marketing Institute, the most common channels are Facebook, LinkedIn, Twitter, and YouTube. But we cannot ignore the humble search engine, those librarians of the internet who work tirelessly to bring up the...

B2B SEO Isn’t Dead, And It’s Quite Close To Content Marketing

By Tom Salvat 3 October, 2019

If you haven’t figured it out, we’re huge fans of content marketing. Content marketing provides value for both sides of a transaction. The seller gets a sale and the buyer more than they asked for by learning about a company’s feelings and opinions about topics close to the...

Coping With Reduced Social Media Reach

By Tom Salvat 30 September, 2019

You can have the best content on the web, but if it’s not put in a place where the audience can find it, then it’s not going to help you. It’s frustrating to spend weeks on a piece only to have it barely make a blip.

Why You Need a Content Workflow for Smoother Campaigns

By Tom Salvat 23 September, 2019

Have you ever been working on a project and it just seemed to flow? You got lost in the work and hours went by. Before you knew it, you had all the work done!

Why Use a Content Marketing Platform?

By Tom Salvat 19 September, 2019

There are hundreds of companies out there offering thousands of content marketing tools. You name it, and there's a tool out there for it.

Best Practices for a Successful Content Marketing Campaign

By Tom Salvat 16 September, 2019

You're about to set out on a new content marketing campaign, like a traveler about to set foot to path on a new adventure.

Increasing Demand Generation through Your Content

By Tom Salvat 10 September, 2019

Demand generation is a vital part of any long-term content marketing strategy. In involves multiple steps all designed to strengthen awareness and create desire around your company's product or service.

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