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Clever Content Club Blog

A step-by-step guide to creating content marketing personas

By Michael Brenner 25 June, 2019

The first step of successful content marketing is to really understand who you’re writing for.

You might have some idea that your target audience is in a certain age range or what they’re interested in, but it can still be challenging writing for a faceless crowd, especially...

Content Strategy: Easy Ways To Manage Your Global Content Marketing Team

By Tom Salvat 10 September, 2018

If you plan to go global with your content, you need people on the ground in your markets to implement your content marketing strategy. Managing teams all over the world requires a different method of management due to unique obstacles, and we’re not just talking about time...

Content Strategy: Top 5 Questions To Ask To Supercharge Your Buyer Persona

By Tom Salvat 27 August, 2018

Most buyer personas focus on the demographic data of their ideal customers and then extrapolate behavior based on those data points. While this technique works, it doesn’t necessarily take into account online behaviors. Many extrapolations are rooted in ideas about people’s...

Content Strategy: Data Driven Trends To Localize Your Global Content Strategy Planning

By Tom Salvat 20 August, 2018

Localizing your marketing content to give it global reach is a tough job. If you’re just starting out with global content marketing campaigns, you need to know that localization is NOT just translation. It’s changing slang, usage, style, cultural references, and anything else...

Content Strategy: Empowering Your Brand with Big Data, and AI to Engage with Your Buyer Persona

By Tom Salvat 13 August, 2018

Companies create buyer personas to simulate their ideal customers. We used to build them by imagining broad demographic details about who we thought would be the perfect target for our products and services. That idea would then get fleshed out through surveys and customer...

The Importance Of Buyer Personas To Your Content Strategy

By Tom Salvat 6 August, 2018

Great content marketing strategy begins with knowing your customers and clients inside and out. Engaging audiences starts with the creation of buyer personas. Buyer personas form the imaginary and ideal audience of your content and your business. Making them is a common first...

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