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Clever Content Club Blog

Increasing Demand Generation through Your Content

By Tom Salvat 10 September, 2019

Demand generation is a vital part of any long-term content marketing strategy. In involves multiple steps all designed to strengthen awareness and create desire around your company's product or service.

How We Use CONCURED Internally

By Tom Salvat 28 August, 2019

A lot of enterprise software is a black box. To get a full picture of what it can do for you, you have to schedule a demo and get connected with a salesperson. But your content schedule can’t wait. So we’ve decided to make a little mini demo to show how CONCURED can help your...

They'll be the judge: How consumers judge b2c brand authenticity

By Tom Salvat 25 March, 2019

Brand. Brand identity. Corporate brand. Brand guidelines. Logo. Color palette. Font family. Imagery.

These words and more have likely been drilled into your head during your education, professional development courses, convention seminars, industry magazine articles/thought...

Why You Need to Share Your Brand's Story

By Tom Salvat 28 February, 2019

Imagine that you’re on a first date. Okay, we know it can be a little nerve-wracking, but stay with us. Think of everything you do on a first date: There may be some nervous laughter, some playful banter, telling of jokes. But most importantly, it’s you divulging information...

When (and How) to Effectively use Controversial Advertising

By Tom Salvat 25 February, 2019

We’ve all see one:  A shocking advertisement that flashes across our screen in between moments from our favorite TV show or accosting us as we’re going about our day, minding our business until we see it in a magazine or on a billboard.

Finding (and maintaining) your company's voice

By Tom Salvat 6 October, 2016

Whether you are writing for a multinational company or you are a one-person business, you know that your company's brand is the very soul of everything you do. Your brand is how potential customers will see you, how they'll feel about you, and that will either attract them or...

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