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Clever Content Club Blog

The MVP For Useful Blog Posts

By Tom Salvat 25 November, 2019

In software engineering, there’s a term called MVP, or minimum viable product. An MVP has the minimum features necessary to deliver on the promise of the product so the market will buy it. Until the software reaches this point, it can’t be sold.We think that blog posts also...

Prove Content Marketing ROI By Measuring Brand Awareness

By Tom Salvat 19 November, 2019

Content marketing serves many business purposes outside of driving conversions. Greatcontent marketing that is laser-focused on your audience can also increase brand awareness. If you’re able to measure the effect that your content is having on brandawareness, you are one...

Use An Explainer Video To Make Your Marketing Snappy

By Tom Salvat 13 November, 2019

What do readers pay attention to the most out of any other form of content?It’s video. People love to pay attention to video, especially younger consumers. Textcontent still has its place, of course, but the fact that videos grab attention means thatmarketing teams should...

Why You Need a Content Workflow for Smoother Campaigns

By Tom Salvat 23 September, 2019

Have you ever been working on a project and it just seemed to flow? You got lost in the work and hours went by. Before you knew it, you had all the work done!

Increasing Demand Generation through Your Content

By Tom Salvat 10 September, 2019

Demand generation is a vital part of any long-term content marketing strategy. In involves multiple steps all designed to strengthen awareness and create desire around your company's product or service.

How We Use CONCURED Internally

By Tom Salvat 28 August, 2019

A lot of enterprise software is a black box. To get a full picture of what it can do for you, you have to schedule a demo and get connected with a salesperson. But your content schedule can’t wait. So we’ve decided to make a little mini demo to show how CONCURED can help your...

They'll be the judge: How consumers judge b2c brand authenticity

By Tom Salvat 25 March, 2019

Brand. Brand identity. Corporate brand. Brand guidelines. Logo. Color palette. Font family. Imagery.

These words and more have likely been drilled into your head during your education, professional development courses, convention seminars, industry magazine articles/thought...

Why You Need to Share Your Brand's Story

By Tom Salvat 28 February, 2019

Imagine that you’re on a first date. Okay, we know it can be a little nerve-wracking, but stay with us. Think of everything you do on a first date: There may be some nervous laughter, some playful banter, telling of jokes. But most importantly, it’s you divulging information...

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