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Clever Content Club Blog

Does Dwell Time REALLY Mean Engagement?

By Tom Salvat 28 November, 2019

Let’s talk about engagement for a bit. It is believed that the more someone engages with your content, the more likely they’ll be to remember you and listen to what you say. It seems pretty obvious.

A Process For Writing B2B Blog Posts

By Tom Salvat 6 November, 2019

You need a piece of content to meet your content strategy. Before you, a blank page.This situation puts many content writers into a state of fear. The tyranny of the blank page is hard to overcome, even when you already have an idea of what you want to write about. Struggling...

An Analysis of B2B Link Building Campaign

By Tom Salvat 25 July, 2019

We all want our content to be found on the web. But with a seemingly infinite number of results that are returned with any given search (for example, a search query on "dog collar" returns 784,000,000 results while "content marketing" boasts 2,950,000,000 results), it can be...

B2B Local Content Marketing

By Tom Salvat 3 June, 2019

Is there an intersection between content marketing and local SEO for B2B businesses? That’s what we want to explore in this piece. Google and Bing have leaned a lot into local SEO on their search engine results pages. It’s become a lot easier for local businesses to get a...

B2B Content Marketing Tactics for 2019

By Michael Brenner 8 April, 2019

Do you feel like your B2B content marketing strategy has become stale and your methods don't seem to be getting the results they used to?

In the fast-paced world of digital marketing, it's vital to stay up-to-date with the latest trends and tactics if you want to stay...

B2B Marketing Predictions in 2019

By Tom Salvat 1 April, 2019

Every year, there are new trends that are set to be the next best thing in terms of marketing strategy. These trends may be new ways of trying things (that don't always pan out). They may also be trends because there is a new software or strategy that sees a sudden surge of...

How Technology Can Optimize Your B2B Content Marketing Strategy

By Michael Brenner 6 March, 2019

When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation. Over three-quarters of respondents to theContent Marketing Institute’s...

How to Handle Content Shock

By Tom Salvat 4 March, 2019

It’s been about five years since the concept of content shock was written and caused content marketers to take pause and think about the direction they were going. Have you ever stopped to think about just how much content goes up on the web every day?

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