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Clever Content Club Blog

What is Deep Learning and How can it aid your Marketing Strategy?

By Michael Brenner 8 November, 2018

Deep learning is a subset of AI that offers innovative applications in many different areas of life and technology. Algorithms powered by deep learning are currently being used to detect cancer, predict earthquakes, and create art – an AI-generated painting sold for over...

How CONCURED "fits in"...

By Tom Salvat 5 November, 2018

For the past few years, Content Marketing Institute and Marketing Profs have put together a report that details the state of B2B content marketing for the last year. They just released their report for 2019. You can find a copy of it at this link, but we’re going to go over...

Why AI is better than A/B Testing

By Michael Brenner 1 November, 2018

A/B or split testing has been the standard way to optimize marketing campaigns for years. Google first ran an A/B test in 2000 to identify the optimum number of searches to display on its result pages. Today A/B testing is common practice in many different digital marketing...

How to Transform your Content Marketing with Artificial Intelligence

By Michael Brenner 25 October, 2018

Do you feel like your content marketing strategy has become stale, and you’re not seeing the results you’re used to? Or maybe despite regularly publishing content you thought was high quality and relevant, it’s not resonating with your audience, and you’re falling behind your...

6 Examples of AI Marketing

By Michael Brenner 22 October, 2018

Technology is evolving and the world of online marketing is evolving along with it. Artificial intelligence and machine learning now make a wide variety of marketing tasks easy; even those which would have been impossible only a few years ago.

5 Reasons to incorporate AI in your content marketing strategy

By Tom Salvat 7 February, 2018

2017 was the year of the chatbot for Internet marketing, and probably the first big customer-facing application of Artificial Intelligence (AI) for business purposes. We believe that the next few years will see an increasing number of uses for AI in business, including...

Write for the Future with AI

By Tom Salvat 24 January, 2017

There is a very good reason why fiction authors are not encouraged to write for the ever-changing whims of the market. It takes months to produce a full-length work, if not years. By then, the topic that was selling like hotcakes (zombie fiction, women's fiction about cancer...

Content Marketing principles for your Auto Responder campaign

By Tom Salvat 11 April, 2016

Are autoresponders dead? Some would say so. They seem like an early 2000s form of marketing. They're a pre-programmed set of emails that go out one at a time on a schedule. Is that really how we consume content anymore, waiting for the next juicy bit on someone else's time...

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