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Clever Content Club Blog

How the GDPR impacts use of AI in Marketing

By Michael Brenner 22 January, 2019

The GDPR came into force in May 2018, bringing with it a massive impact on all companies using data for marketing to EU citizens. However, a 2017 survey carried out by email marketing brand Campaigner found that only 1% of marketers were making compliance one of their top...

8 Tools for AI-powered Marketing

By Michael Brenner 14 January, 2019

The AI revolution is already here. If you’ve not yet harnessed the power of artificial intelligence to enhance your marketing strategy, there’s no better time to do so.

How to use Artificial Intelligence to boost sales

By Michael Brenner 10 January, 2019

Artificial intelligence is moving out of the realms of science fiction and futurist technologies. AI now has many practical applications that are used in the real world of business today.

What is Smart Content And How Can it Work For You?

By Michael Brenner 20 December, 2018

Digital marketing is a fast-paced industry and one that seems to attract lots of buzzwords. Sometimes it can feel like you’re speaking a different language when you’re talking to your marketing agency!

Boost your conversion rate with Predictive Lead Scoring

By Michael Brenner 13 December, 2018

To make the most out of your marketing budget, it’s essential to focus on your leads with the highest chance of conversion. But how do you identify these leads?

How will AI change the face of Digital Marketing in 2019?

By Michael Brenner 6 December, 2018

Artificial intelligence has already made a huge difference in how brands interact with consumers and how marketing strategies are managed. In such a rapidly changing environment, it’s difficult to predict what the future holds, but there are certainly some clues to what we...

5 Brands That Are Successfully Leveraging AI for Marketing

By Michael Brenner 22 November, 2018

Artificial intelligence is such a complicated and rapidly evolving technology that it can sometimes be difficult to envisage the practical applications it can have today. Some of the world’s most successful brands have already been using AI for several years and are reaping...

Enhance Personalization with Artificial Intelligence

By Michael Brenner 15 November, 2018

Personalization has been an important factor in online marketing success for quite some time. With the development of CRM software in the 1990s came the ability to use customer data – such as name – in marketing messages, and send communications based on previous interactions...

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