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Clever Content Club Blog

8 Biggest Benefits of Using AI for Enterprise Marketers

By Michael Brenner 1 May, 2019

Artificial intelligence, or AI, is already transforming the face of marketing as we know it. Beyond just another trend or buzzword, AI technology can help to optimize and speed up many different marketing tasks, improving customer experiences and driving conversions.

B2B Marketing Predictions in 2019

By Tom Salvat 1 April, 2019

Every year, there are new trends that are set to be the next best thing in terms of marketing strategy. These trends may be new ways of trying things (that don't always pan out). They may also be trends because there is a new software or strategy that sees a sudden surge of...

Artificial Intelligence Vs. Content Intelligence - What's the Difference?

By Michael Brenner 13 March, 2019

If you keep up to date with new technologies in the content marketing industry, you’ve probably come across “artificial intelligence” and “content intelligence” before. But what exactly do these terms mean and how do they differ from each other?

How to Choose a Content Strategy Platform for Your Business

By Michael Brenner 27 February, 2019

Content marketing can be highly effective and offers an impressive ROI. For these reasons, it should make up a significant part of your overall marketing strategy.

How to Improve Customer Segmentation with AI

By Michael Brenner 13 February, 2019

Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs.

5 Benefits of AI for Digital Marketers

By Michael Brenner 6 February, 2019

We’re right at the start of the AI revolution but we’ve already got a good sense of how artificial intelligence will change the face of digital marketing.

If you’re not fully on the bandwagon yet or you’re just considering dipping your toes in the water, you’re not the only...

How to Leverage Content Marketing Automation In 2019

By Tom Salvat 30 January, 2019

As a content marketer, you know that there is a lot that goes into a successful content marketing strategy. You have to frequently create a variety of fresh, engaging content like videos, infographics, and articles for your website, social media accounts, and other websites...

Biggest Challenges to AI Marketing Success

By Michael Brenner 28 January, 2019

Embracing the new opportunities that AI brings to marketing is something that every business must do to stay competitive in 2019 and beyond.

However, just because AI-powered marketing platforms are becoming more commonplace and simpler to use, it doesn’t mean there aren't any...

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