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Clever Content Club Blog

How to Improve Customer Segmentation with AI

By Michael Brenner 13 February, 2019

Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs.

How to Promote B2B Services Through Content Marketing

By Tom Salvat 12 February, 2019

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to...

Keep Your Content Marketing and Sales Content Separate

By Tom Salvat 11 February, 2019

When we think about marketing, we think about the act of promoting/selling a company’s products and/or services through research, advertisements, sale pitches, and more. But when we talk about content marketing, we’re talking about a unique portion of a marketing department:...

5 Benefits of AI for Digital Marketers

By Michael Brenner 6 February, 2019

We’re right at the start of the AI revolution but we’ve already got a good sense of how artificial intelligence will change the face of digital marketing.

If you’re not fully on the bandwagon yet or you’re just considering dipping your toes in the water, you’re not the only...

How to Leverage Content Marketing Automation In 2019

By Tom Salvat 30 January, 2019

As a content marketer, you know that there is a lot that goes into a successful content marketing strategy. You have to frequently create a variety of fresh, engaging content like videos, infographics, and articles for your website, social media accounts, and other websites...

Biggest Challenges to AI Marketing Success

By Michael Brenner 28 January, 2019

Embracing the new opportunities that AI brings to marketing is something that every business must do to stay competitive in 2019 and beyond.

However, just because AI-powered marketing platforms are becoming more commonplace and simpler to use, it doesn’t mean there aren't any...

How the GDPR impacts use of AI in Marketing

By Michael Brenner 22 January, 2019

The GDPR came into force in May 2018, bringing with it a massive impact on all companies using data for marketing to EU citizens. However, a 2017 survey carried out by email marketing brand Campaigner found that only 1% of marketers were making compliance one of their top...

How to use Artificial Intelligence to boost sales

By Michael Brenner 10 January, 2019

Artificial intelligence is moving out of the realms of science fiction and futurist technologies. AI now has many practical applications that are used in the real world of business today.

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