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Clever Content Club Blog

What You Can Learn From Our New Year’s Resolutions For 2020

By Tom Salvat 24 December, 2019

It’s 2020 soon, can you believe it? A fifth of the way through the century. New year and new decade. Chances are, your teams have been hard at work setting goals and direction for the coming year. And yes, we’ve been doing the same thing here at Concured.

8 Biggest Benefits of Using AI for Enterprise Marketers

By Michael Brenner 1 May, 2019

Artificial intelligence, or AI, is already transforming the face of marketing as we know it. Beyond just another trend or buzzword, AI technology can help to optimize and speed up many different marketing tasks, improving customer experiences and driving conversions.

B2B Marketing Predictions in 2019

By Tom Salvat 1 April, 2019

Every year, there are new trends that are set to be the next best thing in terms of marketing strategy. These trends may be new ways of trying things (that don't always pan out). They may also be trends because there is a new software or strategy that sees a sudden surge of...

Artificial Intelligence Vs. Content Intelligence - What's the Difference?

By Michael Brenner 13 March, 2019

If you keep up to date with new technologies in the content marketing industry, you’ve probably come across “artificial intelligence” and “content intelligence” before. But what exactly do these terms mean and how do they differ from each other?

How to Choose a Content Strategy Platform for Your Business

By Michael Brenner 27 February, 2019

Content marketing can be highly effective and offers an impressive ROI. For these reasons, it should make up a significant part of your overall marketing strategy.

How to Improve Customer Segmentation with AI

By Michael Brenner 13 February, 2019

Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs.

How to Promote B2B Services Through Content Marketing

By Tom Salvat 12 February, 2019

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to...

Keep Your Content Marketing and Sales Content Separate

By Tom Salvat 11 February, 2019

When we think about marketing, we think about the act of promoting/selling a company’s products and/or services through research, advertisements, sale pitches, and more. But when we talk about content marketing, we’re talking about a unique portion of a marketing department:...

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