Clever Content Club Blog

Artificial intelligence, or AI, is already transforming the face of marketing as we know it. Beyond just another trend or buzzword, AI technology can help to optimize and speed up many different marketing tasks, improving customer experiences and driving conversions.

Every year, there are new trends that are set to be the next best thing in terms of marketing strategy. These trends may be new ways of trying things (that don't always pan out). They may also be trends because there is a new software or strategy that sees a sudden surge of...

If you keep up to date with new technologies in the content marketing industry, you’ve probably come across “artificial intelligence” and “content intelligence” before. But what exactly do these terms mean and how do they differ from each other?

Content marketing can be highly effective and offers an impressive ROI. For these reasons, it should make up a significant part of your overall marketing strategy.

Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs.

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to...

When we think about marketing, we think about the act of promoting/selling a company’s products and/or services through research, advertisements, sale pitches, and more. But when we talk about content marketing, we’re talking about a unique portion of a marketing department:...

We’re right at the start of the AI revolution but we’ve already got a good sense of how artificial intelligence will change the face of digital marketing.

If you’re not fully on the bandwagon yet or you’re just considering dipping your toes in the water, you’re not the only...