Artificial intelligence has already made a huge difference in how brands interact with consumers and how marketing strategies are managed. In such a rapidly changing environment, it’s difficult to predict what the future holds, but there are certainly some clues to what we...
Artificial intelligence is such a complicated and rapidly evolving technology that it can sometimes be difficult to envisage the practical applications it can have today. Some of the world’s most successful brands have already been using AI for several years and are reaping...
When people first learn about CONCURED’s capabilities, one question we hear often is if it is an artificial intelligence (AI). Or they want to know if we’re using AI in some way. In this article, we’re going to lay it all out there and explain what an AI is and the different...
A/B or split testing has been the standard way to optimize marketing campaigns for years. Google first ran an A/B test in 2000 to identify the optimum number of searches to display on its result pages. Today A/B testing is common practice in many different digital marketing...
Technology is evolving and the world of online marketing is evolving along with it. Artificial intelligence and machine learning now make a wide variety of marketing tasks easy; even those which would have been impossible only a few years ago.
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