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Clever Content Club Blog

Strategy First - Then Technology

By Tom Salvat 29 May, 2019

When the latest version of an iPhone is set to release, die-hard Apple fans and individuals who need "the best and latest" offering from the world's top tech company line up to get it. These individuals are committed to spending hundreds (or even a cool thousand) to purchase...

Revealing the Question Behind the Question: Search Intent Optimization

By Tom Salvat 28 May, 2019

In a previous article of ours, Moving from Keywords to Searcher Intent, we explored search engine optimization and keywords. At the early stages of search engine optimization, the focus was on researching keywords that are the most competitive and drawing traffic to our...

10 Tools for Content Promotion in 2019

By Michael Brenner 22 May, 2019

As any content marketer knows, creating high-quality, engaging content is actually only one part of the puzzle. To achieve success with content marketing, you also need to master content promotion. Remember – if nobody sees your content, it doesn’t matter how good it is.

Using Content Lead Scoring to Link Content Marketing and Sales

By Tom Salvat 21 May, 2019

This scenario is a familiar, and probably a daily, occurrence if you live in a big city: You're walking down the block, headed to work or out to lunch, or maybe zig-zagging your way through a two-way crowd, and you see someone standing smack dab in the middle of it all, and...

How do others use Google these days?

By Tom Salvat 20 May, 2019

Bing. Yahoo. DuckDuckGo. Ecosia. WolframAlpha. Blekko.

Some of these are familiar and others you may have never heard of, but we promise you, they exist. They're all search engines that try to take market share away from Google.

Do Deadlines Do More Harm Than Good For Marketing?

By Tom Salvat 15 May, 2019

“I’ll need that article in my inbox before you leave for the day.”

"Are we still on track for getting those photos captioned and queued for the morning?”

“Hey—you were supposed to have submitted that blog two hours ago. Where is it? What’s the delay?”

5 Ways to Improve the ROI of Your Content Marketing

By Michael Brenner 14 May, 2019

Content marketing can produce great results for your business. However, it can also take a lot of content, and therefore time and money, before you start to see those results. With a smart approach, you can improve the ROI of your content marketing campaigns and get more out...

The Don'ts of Social Media Marketing

By Tom Salvat 13 May, 2019

Social media has been around for the better part of two decades. And even though there are entire companies dedicated to social media marketing and a near endless selection of online courses, we still see social media platforms riddled with poor practices.

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