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Clever Content Club Blog

Developing an Internal Content Marketing Strategy: Why and How?

By Michael Brenner 6 June, 2019

Your content marketing strategy most likely focuses on your external audience – your customers or followers. This makes sense, after all these people are the ones who’ll spend their money and help your business generate income.

B2B Local Content Marketing

By Tom Salvat 3 June, 2019

Is there an intersection between content marketing and local SEO for B2B businesses? That’s what we want to explore in this piece. Google and Bing have leaned a lot into local SEO on their search engine results pages. It’s become a lot easier for local businesses to get a...

Why Employee Engagement Must Be an Integral Part of Your Content Marketing Strategy

By Michael Brenner 30 May, 2019

When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce. But many businesses overlook one of the most effective strategies: engaging their...

Strategy First - Then Technology

By Tom Salvat 29 May, 2019

When the latest version of an iPhone is set to release, die-hard Apple fans and individuals who need "the best and latest" offering from the world's top tech company line up to get it. These individuals are committed to spending hundreds (or even a cool thousand) to purchase...

Revealing the Question Behind the Question: Search Intent Optimization

By Tom Salvat 28 May, 2019

In a previous article of ours, Moving from Keywords to Searcher Intent, we explored search engine optimization and keywords. At the early stages of search engine optimization, the focus was on researching keywords that are the most competitive and drawing traffic to our...

10 Tools for Content Promotion in 2019

By Michael Brenner 22 May, 2019

As any content marketer knows, creating high-quality, engaging content is actually only one part of the puzzle. To achieve success with content marketing, you also need to master content promotion. Remember – if nobody sees your content, it doesn’t matter how good it is.

Using Content Lead Scoring to Link Content Marketing and Sales

By Tom Salvat 21 May, 2019

This scenario is a familiar, and probably a daily, occurrence if you live in a big city: You're walking down the block, headed to work or out to lunch, or maybe zig-zagging your way through a two-way crowd, and you see someone standing smack dab in the middle of it all, and...

How do others use Google these days?

By Tom Salvat 20 May, 2019

Bing. Yahoo. DuckDuckGo. Ecosia. WolframAlpha. Blekko.

Some of these are familiar and others you may have never heard of, but we promise you, they exist. They're all search engines that try to take market share away from Google.

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