Clever Content Club Blog

At CONCURED, we love content. Content is not only our king but our whole reason for being. We love brainstorming topics and researching and writing articles to help you, our dear reader, be a better content creator. Because we know the value great content can deliver, we want...

Have you ever read a marketing book prior to the rise of office computing? It was quite a different world. Marketing was a much more intuitive thing based on experience and focus groups. Those of you who like TED talks may remember the talk on spaghetti sauces that showed...

Your content marketing strategy should set out your content marketing goals and plans for the short and medium term, but it shouldn't be set in stone. Digital marketing is an extremely fast-paced industry, and techniques, technology, and best practices are changing all the...

It's easy to get stuck in a rut and keep publishing the same old blog posts and articles month after month. But to truly succeed at enterprise content marketing and stand out from your competitors you need to mix things up, take risks, and think out of the box.

You finish reading an article and think, “Wow, that was so _____________” (informative, funny, helpful, etcetera) and you feel compelled to share it with your friends. You scroll to the social share buttons: Facebook, Twitter, Instagram, Reddit, and more. You click one, write...

If you read the title of this article and thought, "CONCURED team, what are you talking about? Of course my marketing team is integrated. We couldn’t be successful without being integrated.” Okay, but is it really?

In a previous post, "Why You Need to Share Your Brand's Story," we talked about the importance of defining and highlighting your brand's story (AKA, your company's reason for being in business [besides making a profit]).

Imagine that you conduct a search on Google—perhaps for information on traveling to Iceland, a beginner’s tutorial for learning how to knit, or a healthier version of chicken alfredo. The query returns hundreds of thousands of results. Even though the search engine lists the...