Clever Content Club Blog

To make the most out of your marketing budget, it’s essential to focus on your leads with the highest chance of conversion. But how do you identify these leads?

When B2B businesses want to make a big splash, they need to get their message out into the news media. Whether you’re a huge brand or a small local one, the process is still the same. You need to write a press release.

Artificial intelligence has already made a huge difference in how brands interact with consumers and how marketing strategies are managed. In such a rapidly changing environment, it’s difficult to predict what the future holds, but there are certainly some clues to what we...

We live in an age of outsourcing. Companies who can’t afford to hire an in-house writing team often use freelancers to help them create content. But are you getting the best that you can out of your writers?

Here’s a conundrum that businesses face when they dive into content marketing. Who should be the face person? Whose voice or voices should be the ones engaging with the audience? There are some hidden challenges in these questions. We’re going to tease out one possible...

Artificial intelligence is such a complicated and rapidly evolving technology that it can sometimes be difficult to envisage the practical applications it can have today. Some of the world’s most successful brands have already been using AI for several years and are reaping...

Personalization has been an important factor in online marketing success for quite some time. With the development of CRM software in the 1990s came the ability to use customer data – such as name – in marketing messages, and send communications based on previous interactions...

"2018 has been an amazing year for the business and we feel honoured to have collected a number of awards and recognition from our industry..." - Tom Salvat, CONCURED, CEO.