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Clever Content Club Blog

Why AI Marketing Is Important To Your Content Development Strategy

By Tom Salvat 24 September, 2018

When was the last time you came up with a content idea that really captured the interest of your audience? Do you even know? 

Content marketing is changing fast. Until recently content generation was about little more than encouraging a few switched on individuals to blog...

Top 9 Tools to Quickly Scale Your Global Content Marketing Strategy

By Tom Salvat 17 September, 2018

To run a global content strategy, telephones and emails are not good enough. There are better tools for collaboration, project management, and research. Naturally, we’re biased about using CONCURED for content strategy but we’re just one piece of the puzzle. Here are some of...

Content Strategy: Easy Ways To Manage Your Global Content Marketing Team

By Tom Salvat 10 September, 2018

If you plan to go global with your content, you need people on the ground in your markets to implement your content marketing strategy. Managing teams all over the world requires a different method of management due to unique obstacles, and we’re not just talking about time...

How to avoid making mistakes when developing your content strategy

By Tom Salvat 3 September, 2018

If you’re working on developing a content strategy, you’re in luck! Just having one written down puts you ahead of the game. 70% of marketers don’t have a documented content strategy, and 28% don’t have any at all. But if you’re going to write one down, then you need to do it...

Content Strategy: Top 5 Questions To Ask To Supercharge Your Buyer Persona

By Tom Salvat 27 August, 2018

Most buyer personas focus on the demographic data of their ideal customers and then extrapolate behavior based on those data points. While this technique works, it doesn’t necessarily take into account online behaviors. Many extrapolations are rooted in ideas about people’s...

CONCURED CEO Named Top AI CEO In Recent Global Awards

By Charlie Managhan 22 August, 2018

CONCURED's CEO, Tom Salvat has been awarded with the Best Artificial Intelligence CEO 2018 title through the CEO Excellence Awards!

Cycling through the Content Journey of a Lifetime

By Charlie Managhan 22 August, 2018

Great content and story telling is key to engaging an audience, that's why we fell in love this story and will be sponsoring intandemstories! Two cyclists travelling the world meeting communities from all walks of life, documenting their incredible journey along the way. 

Content Strategy: Agile Marketing with Jeff Julian

By Edwin Raymond 20 August, 2018

 

Technology has thoroughly infiltrated the marketing space, and now software programming methodologies are proving quite useful for content marketers. Jeff Julian is at the forefront of introducing the Agile software development methodology to marketers in his book Agile...

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