Clever Content Club Blog

Why do we do content marketing? Why spend all this effort? What’s the purpose?

Remember when Facebook reactions came out? Did you know they were used 300 billion times in the first year they were introduced, plus another 3,125,000 new likes every minute? That’s a lot of clicking on that little thumbs-up icon. 

Red Hat's Global Content Team, lead by Laura Hamlyn, has been put on the radar of content marketers around the world lately because of the stellar work they're doing in the area of enterprise content marketing. What have they done that's so special, and what can we learn from...

In a previous article on how to start using structured data, we talked about a possible downside of getting too deeply into it. Giving search engines more information to work with may put your content at a higher location in the SERPs.

How do people find your content? According to the Content Marketing Institute, the most common channels are Facebook, LinkedIn, Twitter, and YouTube. But we cannot ignore the humble search engine, those librarians of the internet who work tirelessly to bring up the...

Some marketing content just seems to write itself. Trying to sell sexy things like fashion items or the latest mobile devices is like trying to market candy to a 6-year-old.

Tools are what we make them, aren't they? Even the simplest tools can become magical when they're in the right hands.

If you haven’t figured it out, we’re huge fans of content marketing. Content marketing provides value for both sides of a transaction. The seller gets a sale and the buyer more than they asked for by learning about a company’s feelings and opinions about topics close to the...