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Clever Content Club Blog

Using Content Lead Scoring to Link Content Marketing and Sales

By Tom Salvat 21 May, 2019

This scenario is a familiar, and probably a daily, occurrence if you live in a big city: You're walking down the block, headed to work or out to lunch, or maybe zig-zagging your way through a two-way crowd, and you see someone standing smack dab in the middle of it all, and...

How do others use Google these days?

By Tom Salvat 20 May, 2019

Bing. Yahoo. DuckDuckGo. Ecosia. WolframAlpha. Blekko.

Some of these are familiar and others you may have never heard of, but we promise you, they exist. They're all search engines that try to take market share away from Google.

Do Deadlines Do More Harm Than Good For Marketing?

By Tom Salvat 15 May, 2019

“I’ll need that article in my inbox before you leave for the day.”

"Are we still on track for getting those photos captioned and queued for the morning?”

“Hey—you were supposed to have submitted that blog two hours ago. Where is it? What’s the delay?”

5 Ways to Improve the ROI of Your Content Marketing

By Michael Brenner 14 May, 2019

Content marketing can produce great results for your business. However, it can also take a lot of content, and therefore time and money, before you start to see those results. With a smart approach, you can improve the ROI of your content marketing campaigns and get more out...

The Don'ts of Social Media Marketing

By Tom Salvat 13 May, 2019

Social media has been around for the better part of two decades. And even though there are entire companies dedicated to social media marketing and a near endless selection of online courses, we still see social media platforms riddled with poor practices.

4 Brands Killing it with Content Marketing

By Michael Brenner 7 May, 2019

It's easy to fall into a rut with your content marketing strategy or to be deceived into thinking content marketing just means publishing a couple of blog posts a week.

8 Biggest Benefits of Using AI for Enterprise Marketers

By Michael Brenner 1 May, 2019

Artificial intelligence, or AI, is already transforming the face of marketing as we know it. Beyond just another trend or buzzword, AI technology can help to optimize and speed up many different marketing tasks, improving customer experiences and driving conversions.

Moving from Keywords to Searcher Intent

By Tom Salvat 30 April, 2019

Every day, the Google search engine becomes more sophisticated as it continues on its quest to get its users the best, most relevant, and high-quality search results when they type a query into the search bar. And in turn, content marketers need to become more sophisticated...

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