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Clever Content Club Blog

Creating Content Marketing Guidelines: Why and How?

By Tom Salvat 12 November, 2018

Brands with strong content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers. However, it can be difficult to preserve these qualities if...

What is Deep Learning and How can it aid your Marketing Strategy?

By Michael Brenner 8 November, 2018

Deep learning is a subset of AI that offers innovative applications in many different areas of life and technology. Algorithms powered by deep learning are currently being used to detect cancer, predict earthquakes, and create art – an AI-generated painting sold for over...

How CONCURED "fits in"...

By Tom Salvat 5 November, 2018

For the past few years, Content Marketing Institute and Marketing Profs have put together a report that details the state of B2B content marketing for the last year. They just released their report for 2019. You can find a copy of it at this link, but we’re going to go over...

Why AI is better than A/B Testing

By Michael Brenner 1 November, 2018

A/B or split testing has been the standard way to optimize marketing campaigns for years. Google first ran an A/B test in 2000 to identify the optimum number of searches to display on its result pages. Today A/B testing is common practice in many different digital marketing...

How to Transform your Content Marketing with Artificial Intelligence

By Michael Brenner 25 October, 2018

Do you feel like your content marketing strategy has become stale, and you’re not seeing the results you’re used to? Or maybe despite regularly publishing content you thought was high quality and relevant, it’s not resonating with your audience, and you’re falling behind your...

6 Examples of AI Marketing

By Michael Brenner 22 October, 2018

Technology is evolving and the world of online marketing is evolving along with it. Artificial intelligence and machine learning now make a wide variety of marketing tasks easy; even those which would have been impossible only a few years ago.

Why you need to start paying attention to Marketing AI now

By Tom Salvat 15 October, 2018

 You can see it everywhere if you know where to look. Marketing AI has gone from a curiosity and a pipe dream to something that’s quite real and growing fast. If you’re not paying attention to what’s happening in the marketing AI space, and considering AI purchases for your...

Infographic: Justify your Content Strategy To C-Suite

By Tom Salvat 8 October, 2018

So you’re ready to take the plunge into content marketing, or to expand your existing content marketing efforts? Great! But first comes the hard part: convincing the C-suite to hand over the budget you need to make your content marketing strategy work. You've chosen the right...

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