Clever Content Club Blog

Ask the decision makers of any enterprise-level business which department should have responsibility for the content marketing strategy, and they’ll undoubtedly name the marketing department.

What kind of content do you have?

Does it compel people to share it with others, or does it fall a bit flat in that department?

Your content marketing strategy most likely focuses on your external audience – your customers or followers. This makes sense, after all these people are the ones who’ll spend their money and help your business generate income.

Is there an intersection between content marketing and local SEO for B2B businesses? That’s what we want to explore in this piece. Google and Bing have leaned a lot into local SEO on their search engine results pages. It’s become a lot easier for local businesses to get a...

When developing a content marketing strategy for your business, you probably put a lot of thought into your goals, audience, content channels, and the types of content you will produce. But many businesses overlook one of the most effective strategies: engaging their...

When the latest version of an iPhone is set to release, die-hard Apple fans and individuals who need "the best and latest" offering from the world's top tech company line up to get it. These individuals are committed to spending hundreds (or even a cool thousand) to purchase...

In a previous article of ours, Moving from Keywords to Searcher Intent, we explored search engine optimization and keywords. At the early stages of search engine optimization, the focus was on researching keywords that are the most competitive and drawing traffic to our...

As any content marketer knows, creating high-quality, engaging content is actually only one part of the puzzle. To achieve success with content marketing, you also need to master content promotion. Remember – if nobody sees your content, it doesn’t matter how good it is.