Clever Content Club Blog

Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs.

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to...

When we think about marketing, we think about the act of promoting/selling a company’s products and/or services through research, advertisements, sale pitches, and more. But when we talk about content marketing, we’re talking about a unique portion of a marketing department:...

We’re right at the start of the AI revolution but we’ve already got a good sense of how artificial intelligence will change the face of digital marketing.

If you’re not fully on the bandwagon yet or you’re just considering dipping your toes in the water, you’re not the only...

Creating great content is fun and even exciting, but it’s only one step of the puzzle if you’re looking for results.  There are a million pieces of content on the internet, and even fantastic content can fall through the cracks if it’s not in the right place at the right...

Successful content marketing programs don’t happen overnight. Every step of content marketing takes time, and that includes the initial planning process of defining your goals and strategies to achieve the results you want.

As a content marketer, you know that there is a lot that goes into a successful content marketing strategy. You have to frequently create a variety of fresh, engaging content like videos, infographics, and articles for your website, social media accounts, and other websites...

Embracing the new opportunities that AI brings to marketing is something that every business must do to stay competitive in 2019 and beyond.

However, just because AI-powered marketing platforms are becoming more commonplace and simpler to use, it doesn’t mean there aren't any...