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Clever Content Club Blog

How To Find Good SEO Writers Worth Their Weight In Gold

By Tom Salvat 9 December, 2019

Writers are easy to find these days. They are a dime a dozen, and they can be hired at just about any price point.

Why You Should Be Posting Original Research

By Tom Salvat 4 December, 2019

Modern content writers have to be good researchers. They have to understand what's already being said about a topic in order to produce original content that will stand out.

Make Your Content Stand Out With These 9 Tips

By Tom Salvat 2 December, 2019

Millions of blog posts are added to the internet daily. So, with so much noise, how can you make sure your writing stands out? How do you attract readers to your content?

Does Dwell Time REALLY Mean Engagement?

By Tom Salvat 28 November, 2019

Let’s talk about engagement for a bit. It is believed that the more someone engages with your content, the more likely they’ll be to remember you and listen to what you say. It seems pretty obvious.

The MVP For Useful Blog Posts

By Tom Salvat 25 November, 2019

In software engineering, there’s a term called MVP, or minimum viable product. An MVP has the minimum features necessary to deliver on the promise of the product so the market will buy it. Until the software reaches this point, it can’t be sold.We think that blog posts also...

Prove Content Marketing ROI By Measuring Brand Awareness

By Tom Salvat 19 November, 2019

Content marketing serves many business purposes outside of driving conversions. Greatcontent marketing that is laser-focused on your audience can also increase brand awareness. If you’re able to measure the effect that your content is having on brandawareness, you are one...

Using Content Marketing For Link Building

By Tom Salvat 18 November, 2019

We’ve talked about how content marketing is great for building brand awareness and thatit’s an idea often missed by marketing teams fixated on SEO. Yet SEO is still a part of thecontent marketing game because it is so useful for building backlinks.Getting other sites to link...

Use An Explainer Video To Make Your Marketing Snappy

By Tom Salvat 13 November, 2019

What do readers pay attention to the most out of any other form of content?It’s video. People love to pay attention to video, especially younger consumers. Textcontent still has its place, of course, but the fact that videos grab attention means thatmarketing teams should...

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