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Clever Content Club Blog

6 Most Important Metrics to Measure Content Performance

By Michael Brenner 28 March, 2019

All good content marketers know that it’s vital to monitor and analyze the performance of individual pieces of content on a regular basis.

How Content Agencies Are Marketing Themselves

By Tom Salvat 27 March, 2019

Do content marketing agencies follow their own advice when promoting their own companies? Author Nicholas Nassim Taleb says that you should never give advice. Instead, you should tell other people what you would do if you were in their situation. Ideally, you would tell them...

They'll be the judge: How consumers judge b2c brand authenticity

By Tom Salvat 25 March, 2019

Brand. Brand identity. Corporate brand. Brand guidelines. Logo. Color palette. Font family. Imagery.

These words and more have likely been drilled into your head during your education, professional development courses, convention seminars, industry magazine articles/thought...

Setting Appropriate Expectations in Content Marketing

By Tom Salvat 21 March, 2019

Instant gratification. It has somehow become ingrained in our world's society that it's best to have everything "now". We've grown impatient. We want to lose weight "now". We want to own a home "now". And if we don't have cash, we can use a credit card to purchase items "now".

Why You Need a Disciplined Story for Omnichannel Marketing

By Tom Salvat 20 March, 2019

In a previous post, we discussed how important it is to create and tell your brand story. Your audience needs to know what your company believes in and why. Your company's mission, vision, and values need to be clear. It's how your audience decides if your beliefs align with...

Why Using a Content Strategy Platform is a Must in 2019

By Michael Brenner 19 March, 2019

A content strategy is a must for any business investing in content marketing. Your strategy should set out the goals you plan to achieve by publishing content, and how you’re going to achieve them.

Artificial Intelligence Vs. Content Intelligence - What's the Difference?

By Michael Brenner 13 March, 2019

If you keep up to date with new technologies in the content marketing industry, you’ve probably come across “artificial intelligence” and “content intelligence” before. But what exactly do these terms mean and how do they differ from each other?

How to Structure FAQs for SEO

By Tom Salvat 12 March, 2019

You're scrolling through a website and see a pair of shoes that you'd like to purchase. But you've read from reviews that they tend to run small. You'd like to buy them in a smaller size, but what if they're /too/ small? You search for a return policy on the page but see...

Whatever Happened to Comments on Blogs?

By Tom Salvat 11 March, 2019

"What do you think of the topic discussed? Drop us a comment below!"

It used to be the call to action of almost every blog post. Questions? Feedback? Suggestions? Leave a comment on the article. It allowed for reader-author (or sometimes, moderator) interaction that could...

How Technology Can Optimize Your B2B Content Marketing Strategy

By Michael Brenner 6 March, 2019

When done well, content marketing can be a valuable part of your overall B2B marketing strategy. In fact, content marketing is both more effective and cheaper than traditional methods of lead generation. Over three-quarters of respondents to theContent Marketing Institute’s...

Branding CRO and SEO

By Tom Salvat 5 March, 2019

It’s an awesome thing to have a content marketing campaign humming along. Your ranks are climbing, your conversions are going up. Life is good.

But once you reach a certain level of optimization you might find that making one part of your campaign better makes another part...

How to Handle Content Shock

By Tom Salvat 4 March, 2019

It’s been about five years since the concept of content shock was written and caused content marketers to take pause and think about the direction they were going. Have you ever stopped to think about just how much content goes up on the web every day?

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