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Clever Content Club Blog

Why You Need to Share Your Brand's Story

By Tom Salvat 28 February, 2019

Imagine that you’re on a first date. Okay, we know it can be a little nerve-wracking, but stay with us. Think of everything you do on a first date: There may be some nervous laughter, some playful banter, telling of jokes. But most importantly, it’s you divulging information...

How to Choose a Content Strategy Platform for Your Business

By Michael Brenner 27 February, 2019

Content marketing can be highly effective and offers an impressive ROI. For these reasons, it should make up a significant part of your overall marketing strategy.

When (and How) to Effectively use Controversial Advertising

By Tom Salvat 25 February, 2019

We’ve all see one:  A shocking advertisement that flashes across our screen in between moments from our favorite TV show or accosting us as we’re going about our day, minding our business until we see it in a magazine or on a billboard.

6 Examples of AI in Email Marketing

By Michael Brenner 20 February, 2019

As digital marketing methods go, email marketing is somewhat of a dinosaur. Email has been around since the 1970s and people have been using it for commercial purposes for almost as long.

Web Page Redirects: Get it Right and Stay on Top!

By Tom Salvat 19 February, 2019

Ideally, your website would never need to move or change the web address of a well-ranked page. URL’s would never break. In the best of all worlds, you started your web business with the hottest domain name ever. In a perfect world, you’d hit the Powerball numbers on your...

Tips and Steps for Video Pre-Production

By Tom Salvat 18 February, 2019

If there’s one thing we know to be true, it’s that content marketing works. But we also know that it takes a lot of creativity, resources, and time. It may also require a certain skillset or group of individuals whose unique skills can meet any of your content marketing needs.

How to Improve Customer Segmentation with AI

By Michael Brenner 13 February, 2019

Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs.

How to Promote B2B Services Through Content Marketing

By Tom Salvat 12 February, 2019

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to...

Keep Your Content Marketing and Sales Content Separate

By Tom Salvat 11 February, 2019

When we think about marketing, we think about the act of promoting/selling a company’s products and/or services through research, advertisements, sale pitches, and more. But when we talk about content marketing, we’re talking about a unique portion of a marketing department:...

5 Benefits of AI for Digital Marketers

By Michael Brenner 6 February, 2019

We’re right at the start of the AI revolution but we’ve already got a good sense of how artificial intelligence will change the face of digital marketing.

If you’re not fully on the bandwagon yet or you’re just considering dipping your toes in the water, you’re not the only...

Prior Planning Prepares Positive Performance

By Tom Salvat 5 February, 2019

Creating great content is fun and even exciting, but it’s only one step of the puzzle if you’re looking for results.  There are a million pieces of content on the internet, and even fantastic content can fall through the cracks if it’s not in the right place at the right...

Five Steps to Preparing for Content Success

By Tom Salvat 4 February, 2019

Successful content marketing programs don’t happen overnight. Every step of content marketing takes time, and that includes the initial planning process of defining your goals and strategies to achieve the results you want.

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