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Clever Content Club Blog

How to Leverage Content Marketing Automation In 2019

By Tom Salvat 30 January, 2019

As a content marketer, you know that there is a lot that goes into a successful content marketing strategy. You have to frequently create a variety of fresh, engaging content like videos, infographics, and articles for your website, social media accounts, and other websites...

Biggest Challenges to AI Marketing Success

By Michael Brenner 28 January, 2019

Embracing the new opportunities that AI brings to marketing is something that every business must do to stay competitive in 2019 and beyond.

However, just because AI-powered marketing platforms are becoming more commonplace and simpler to use, it doesn’t mean there aren't any...

Cutting the Confusion of Your Content Marketing Toolchain

By Tom Salvat 23 January, 2019

Though it is a staple of any marketing department, content marketing is nothing new. Its forms have changed over time with the advancement of technology and new ways to reach customers.

How the GDPR impacts use of AI in Marketing

By Michael Brenner 22 January, 2019

The GDPR came into force in May 2018, bringing with it a massive impact on all companies using data for marketing to EU citizens. However, a 2017 survey carried out by email marketing brand Campaigner found that only 1% of marketers were making compliance one of their top...

Creating Good Creative Briefs For Writers

By Tom Salvat 16 January, 2019

Whether you use an in-house content creation team or have freelancers around the world, they all need to be brought to the same table to execute a content strategy. One of the tools used to do that is the creative brief.

8 Tools for AI-powered Marketing

By Michael Brenner 14 January, 2019

The AI revolution is already here. If you’ve not yet harnessed the power of artificial intelligence to enhance your marketing strategy, there’s no better time to do so.

How to use Artificial Intelligence to boost sales

By Michael Brenner 10 January, 2019

Artificial intelligence is moving out of the realms of science fiction and futurist technologies. AI now has many practical applications that are used in the real world of business today.

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