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Clever Content Club Blog

Building an Online Press Kit

By Tom Salvat 31 December, 2018

Press kits are a method for getting a lot of information about your company to the press. The purpose of a press kit is to inform a reporter or editor about your company. The goal is to intrigue them enough to take your press releases seriously and to give them the...

Impressing The Editor To Get Your Release Published

By Tom Salvat 24 December, 2018

Editors are the gatekeepers to the mass media audience. If your goal is to write an impressive press release that turns into a huge story, editors are your audience. How do you convert an editor from skeptical rejector to enthusiastic publisher of your content? Here are some...

What is Smart Content And How Can it Work For You?

By Michael Brenner 20 December, 2018

Digital marketing is a fast-paced industry and one that seems to attract lots of buzzwords. Sometimes it can feel like you’re speaking a different language when you’re talking to your marketing agency!

Boost your conversion rate with Predictive Lead Scoring

By Michael Brenner 13 December, 2018

To make the most out of your marketing budget, it’s essential to focus on your leads with the highest chance of conversion. But how do you identify these leads?

Content Writing For Reporters: Press Releases

By Tom Salvat 10 December, 2018

When B2B businesses want to make a big splash, they need to get their message out into the news media. Whether you’re a huge brand or a small local one, the process is still the same. You need to write a press release.

How will AI change the face of Digital Marketing in 2019?

By Michael Brenner 6 December, 2018

Artificial intelligence has already made a huge difference in how brands interact with consumers and how marketing strategies are managed. In such a rapidly changing environment, it’s difficult to predict what the future holds, but there are certainly some clues to what we...

How to Help your Independent Content Writer

By Tom Salvat 3 December, 2018

We live in an age of outsourcing. Companies who can’t afford to hire an in-house writing team often use freelancers to help them create content. But are you getting the best that you can out of your writers?

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