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Clever Content Club Blog

Is it Time to Clean Out Your Content Clutter?

By Tom Salvat 30 March, 2017

Are you a participant in the annual spring cleaning movement? Okay, so giving your house a super-deep cleaning treatment each year (during spring or some other time) isn't exactly a movement. But it is something a lot of us do. There are tons of benefits to spring cleaning....

Which Comes First: Content or Headline?

By Tom Salvat 23 March, 2017

Anyone in the online marketing world knows that content is king. In the end, it doesn't matter how many keywords you stuff into a single article, how interesting your images and infographics are, or how exciting the design colours of your website turn out to be. What matters...

How Research will Save Your Marketing Career (If it hasn't already)

By Tom Salvat 16 March, 2017

Much like going to the dentist, doing research is that one thing nobody wants to do  but knows that they can't avoid forever. Doing research may not be as fun as cranking out an amazing first draft for an online article, brainstorming ideas for a new content marketing...

How to Make Your Content More Shareable

By Tom Salvat 9 March, 2017

Search engines, like Google, are working hard every day to become less of a constantly-updating index of all online content and more a curator of the best (or most relevant) content, much like that helpful librarian that always has the perfect book recommendation.

How Important is Competitive Intelligence?

By Tom Salvat 1 March, 2017

If I had known my competition was working on the same project and further along, I would have approached my launch differently.

What went wrong in this decision-making process? How can I learn and grow from those mistakes?

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