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Clever Content Club Blog

Content marketing and sales harmony

By Tom Salvat 19 April, 2016

The usual pattern between sales and marketing goes like this. Marketing draws new people to a business and keeps up awareness of the brand. Sales greets the new people, establishes a relationship, and convinces them to make ongoing purchases.

Content delivery mistakes that can affect your ROI

By Tom Salvat 19 April, 2016

Last time we talked about basic errors that we see people make with written content pieces, things like typos and the lack of a CTA. But making a great piece of content is only part of the puzzle. It also has to get enough exposure. With so many web pages and pieces of...

How to fail at Content Marketing ROI

By Tom Salvat 19 April, 2016

We obviously love content, which is why we hate it when we see Content Marketing pieces that just don't work. Content is a lot like steak. There's a lot of things that can ruin a good piece of content. That's what we're going to talk about today. What are the things that...

Content Marketing Banks

By Tom Salvat 11 April, 2016

When you think about the finance industry, you might start to have visions of interest rates and structured settlements dance through your head. Up until recently, content marketers have left the banks and the other financial institutions alone, claiming that there are too...

Engagement after Content

By Tom Salvat 11 April, 2016

Engagement. For many clever content marketers, the dream is to have your content commented on, shared, and spread across the digital landscape like dandelions. You want to have others reblog it, talk about it in their own blog and others, and otherwise help your brand feel...

Content Marketing principles for your Auto Responder campaign

By Tom Salvat 11 April, 2016

Are autoresponders dead?

Some would say so. They seem like an early 2000s form of marketing. They're a pre-programmed set of emails that go out one at a time on a schedule. Is that really how we consume content anymore, waiting for the next juicy bit on someone else's time...

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